It’s the holy grail in podcasting.. Monetization. Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work. Tune in and see what we’ve learned. 🔎 Navigate Here: (0:00) - Introduction (0:41) - Figuring out what your podcast is.. (2:30) - First way: Affiliates (4:01) - Second way: Sponsorships (6:29) - Third way: Selling your products and services (8:24) - Fourth way: Charging your guests (11:55) -...

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week (the one I used to create this episode) Every business owner dreams of having more qualified, warm leads. The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting. That’s where video content comes in – but we’re not finished there. Make sure you’re avoiding these three critical mistakes.. Earn revenue with your B2B podcast ➜...

Just like any other marketing activity – the beginning sucks. And podcasting is no different. There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse. This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making. Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about More Content Strategy ↘  How to Post Shorts on...

Podcast strategies are cool, but what about the ones that actually work? And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients. In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money. I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ...

It’s one of the biggest motivators for podcasters – making money off your podcast. Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line. The issue here is the ways that people conventionally think will help them ‘get that money’. But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads??? Tune in and let’s sort this all out! Earn revenue with your B2B podcast ➜...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In this week’s episode, I give you a look inside, a living, breathing podcast system. My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things. Most importantly – you’ll see his experience, from the work load and effort, to the rewards and benefits...

If you own a business, you NEED to be on LinkedIn. ..and not just passively. You have to be an active, in-your-face advocate for your service, product or brand? Not in your nature? Outsource it. Don’t have the time? Get help. There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn. In this week’s video, I’m going to give you the “hacks” or shortcuts that all the influencers and big-name...

🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing You’ve heard it a million times before: “everyone has a podcast” And to a degree, it’s true. Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now. That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent. This week,...

For B2B content, some say it’s the answer to YouTube Shorts and TikTok and it’s right here on our beloved LinkedIn 😍 And guess what?! LinkedIn has told us next to nothing about how to use it let alone how to even know if you have the video feed in the first place. Luckily, I was chosen for the beta and I can give you a sneak peak into the power of this added feature as well as how you can use it. 🔎 Navigate Here: (0:00) - Teaser (1:22) - Intro to video (3:12) -  How do you know if you...

Dialing in your SEO is one of the strongest investments you can make in your marketing efforts. Is the same true for your podcast? Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic. In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our guest experts, Anthony Nwaneri, as he takes the group through what podcast SEO is and how it can...

🎙️ Ready to kickstart your podcast journey? Let’s chat! →https://calendly.com/podcastprinciples/discover We're celebrating a major milestone—our 200th episode—and it's all thanks to you! For this special occasion, we're bringing you insights straight from Podcast Movement 2024. In this episode, we dive into Steven Bartlett's podcasting empire, unpacking 5 years of his experience distilled into one power-packed 30-minute talk. We're breaking down everything you need to know—from his biggest...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover When you want your content to “grow up”, you may think of hiring a social media manager. But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go. 📌 Jump In Here: (0:00) - Social media management is DEAD (1:31) - Delivering results vs. organization (3:09) - Social media...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s one of the hardest things to do with video creation.. Starting! But when you're a founder wearing many hats - and when one of those isn't a marketing or promoting hat - then getting on video may be one of those items on your to-do list that sits and gathers dust. But maybe it doesn't have to be that way.. 📌 Jump In Here: 0:00 - Teaser 0:15 - What will video do? 1:35 - Hire a professional 2:21 - Do...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to. This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content. Does it work? That’s where strategy and planning comes in. Tune in to see the three major areas you should be focusing in...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Shelby Clement is a Podcast Principles legend. One of our most successful podcast launches in our history. But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic. Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast. 📌 Jump In...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s time. We need to change what the title “Social Media Manager” means. Why? Because digital marketing and video content demands more than being simply “managed”. You need a creator, a collaborator – someone that is going to take your content, campaign, or brand to the next level. But why don’t we take it a step further.. Why do we need to have these people do so much while specializing in so...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Once upon a time, I got a little bit of business advice from the man himself, host of 'Ridiculousness', Rob Dyrdek's Fantasy Factory and Rob and Big -- Rob Dyrdek! What you may not know .. In addition to his television ventures, Dyrdek is a serial entrepreneur, founding several businesses through his venture studio, Dyrdek Machine, including Street League Skateboarding and Superjacket Productions (now...

Rome wasn’t built in a day – and neither was your brand or business. Guess what? Your podcast or video content is no different. Look, we’re all on this journey to establish more authority for our brand or business, to drive more leads and extend our influence further and further. The how? That’s the difficult part and something that I’m trying to figure out myself on my own content journey. There were plenty of times I thought my podcast content made me look like the man, when it really...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales. This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In today’s digital world, blogs are becoming less and less effective for B2B content marketing. Maybe you just started one – or have had one for years. The question is, how can you use that content you’ve already spent time on in a new way? You’ve known me long enough (I’m guessing) that you’ll already know my answer: it’s video! People often don’t realize that blog posts are fantastic starters for a...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s that classic problem that B2B content suffers from..  It’s a bit boring. This week’s episode is the first of a three-part series on how to turn text content into video content. To start, I’m going to show you how you can turn your FAQ section into content that will not only drive leads – but also content that your prospects and clients will actually consume. 📌 Jump In Here: (0:00) - Teaser (1:01)...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover When it comes to coaching, consulting, B2B and small business – LinkedIn is undoubtedly the king. Here’s the issue though: Nobody agrees on how to leverage and utilize it for maximum success. In this week’s solo episode, I dive into my LinkedIn strategy – how I bring leads in, use video and most importantly – how you can do it, or even get started yourself. Yes, that’s right, a podcast or even simple...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In this week’s episode, I’m giving you a special sneak-peek into one of my coaching session w/ Gabe, one of my clients. If you’re a founder, coach or consultant you’ll see what we offer and what podcast coaching actually looks like. Best of all, you get some tips tricks and actionable advice if you’re looking for some extra game 😉 📌 Jump In Here: (0:00) - Introduction (0:33) - Outsourcing editing (5:07)...

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It's a question that never goes out of style in podcasting: "What ROI can I expect on this?" And it isn’t that it’s necessarily a bad question to ask - or even a bad consideration to have when you start a podcast. Here’s the rub: It’s not a good perspective to START with when you first launch your podcast, and in this episode, I’ll tell you why. 📌 Jump In Here: (0:00) - Teaser (0:42) - Will I be Joe...