🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Shelby Clement is a Podcast Principles legend. One of our most successful podcast launches in our history. But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic. Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast. 📌 Jump In Here: (0:00) - Teaser (0:47) - Introduction to Shelby Clement (1:46) - The podcast experience for Shelby (3:14) - What has really “clicked” on the promotion side? (6:52) - “Everything is content”, importance of research (8:49) - Brand integrity + humanizing your brand (13:21) - Your personal brand helps for EVERY product and service (16:38) - You can grow faster if… (17:57) - A year in, what is your experience w/ podcasting? (20:51) - Marketing vs. production (for founders) (23:12) - When Shelby first started.. (26:26) - Do your research (x2), vanity metrics (29:26) - You have to put in the work.. (30:12) - Final thoughts (32:18) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop