Focusing on relating to your customers is a constant, but what about relating to your employees? They are a huge part of your business. When they feel a deep connection with the company culture and that they belong, your company thrives.  We’re still in the midst of the Great Resignation, and many businesses are struggling to attract the talent they need. Your company culture plays a significant role in getting and keeping great employees.  In this episode of the Mindstate Marketing Hour, we will discuss how to use behavioral psychology to create a genuine and authentic company culture that your employees will love!