Kristian Aloma is back on the Mindstate Marketing Hour!  He joins the show to share about his new book - Start with the Story. Already hitting some of Amazon’s best-selling lists, tune in to find out what designing with narrative psychology means and why it should be in your arsenal. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research...

Do you want to know the secret of creating a sense of urgency and exclusivity in your marketing campaigns? If so, don’t miss this one-time opportunity to discuss the Scarcity Effect on the Mindstate Marketing Hour. We’ll discuss various ways you can use this powerful trigger to create effective advertising that works. 🚀 The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in...

Finding passion in your career can feel like an impossible feat. While it doesn’t come easy, it’s well worth it.  On this episode of the Mindstate Marketing Hour, Will Leach and Steve Brown interview R.T. Custer, a passionate entrepreneur, speaker, and guide who helps founders find freedom and support in their corner of the world.  As the CEO of Vortic Watch Company and the co-host of Fast Foundations Mastermind, R.T. knows what it takes to build a successful business and drive impact....

Discover how to revolutionize your copywriting game and infuse a human touch into your AI writing.  Generative AI expert and Founder of Chibi AI joins this episode of the Mindstate Marketing Hour to share tips for bringing your creative ideas to life using generative AI. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of...

Want to stand out from the crowd and build trust with your audience? If so, you don't want to miss this episode of the Mindstate Marketing Hour, where we'll discuss the importance of social proof in marketing and how it can be used to build psychological trust and credibility for your brand.  Don't miss this opportunity to learn how to use social proof to take your marketing to the next level. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop...

As advertising and marketing professionals, one of the biggest struggles we face is ensuring our marketing efforts stand out from the crowd. Nothing is more frustrating than seeing your hard work fail to deliver results.  In this episode of Mindstate Marketing Hour, we discuss how to use consumer psychological insights to create highly effective advertising. By following 5 simple steps, you can create persuasive campaigns that deliver results and keep your customers coming back for more. The...

Not many people have the title “Marketing Super Hero” but on this episode we have one live, joining the conversation!  Beant Singh from Wahi Digital Marketing is the guest and he shares his wild story with Will and Steve.  The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science...

Attention advertising agency owners and creative directors - Don't miss out on this opportunity to take your marketing to the next level!!  Are you struggling to cut through the noise and capture your audience's attention?  Join us for this episode of the Mindstate Marketing Hour, where we explore the power of storytelling in marketing. Learn how to craft compelling narratives that will connect with your audience on a deeper level and leave a lasting impression.  The Mindstate Marketing...

Are you ready to take your ad agency to the next level in 2023? If so, you won't want to miss the latest Mindstate Marketing Hour! In this episode, we will interview Chase Buckner, Director of Product Marketing & Customer Marketing at High Level, a leading platform for digital agencies. Chase will share his insights on the challenges and opportunities of growing and scaling an ad agency in today's competitive market and some innovative ideas you can use to scale immediately.   Learn how...

Choosing the ideal price for your product or service can feel like rocket science. Too much, and customers turn away without a second thought. Too little, and you don’t make enough to earn a profit. Psychology can help you strategically select prices that will catch customers’ attention, give you a competitive advantage, and grow your brand.  On this episode of the Mindstate Marketing Hour, we’ll take a deeper dive into the psychology of pricing and walk through simple ways you can use...

On this episode of the Mindstate Marketing Hour, Mark Hatcher shares his story and how he continues to help top brands around the world put people first. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot:...

Listen up. If you are an ad agency or seasoned marketing professional looking to significantly improve your content’s effectiveness and efficiency, you should seriously consider adding Behavioral Design to your creative development process.  Behavioral Design is a scientific approach to integrating neuroscience + behavioral psychology into marketing creative for more persuasive, impactful advertising.  It will help you stand out in a sea of generic, AI-driven content.   In this episode of the...

Growing a sales team is far from easy. On this week’s Mindstate Marketing Hour, we’ll talk with Chad Cristo, CIMA, SVP of National Sales and Marketing at Independent Financial Group, about overcoming failure and achieving superior sales results. Chad is a financial services expert with decades of experience.  He spent 29 years at Putnam Investments in sales and leadership roles. He was recognized as a Putnam "Top Gun" sales leader 10 consecutive years prior to moving to a leadership...

As the world continues to face a probable global recession, many brands will struggle to grow or even maintain their customer base. But with the right strategies in place, you can not only survive but also thrive during economic downturns. In this episode of the Mindstate Marketing Hour, we’ll outline three actions you can take today to put yourself in a great position for brand growth in uncertain conditions. Whether you're a small business owner or a brand marketing professional, these...

On this episode of the Mindstate Marketing Hour we have Ushi Patel joining the conversation, sharing her journey of failures and successes in her career. She is a globally recognized brand strategist with a focus on empowering women and her story-telling skills are absolutely dynamic.  Click tlisten! The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of...

Artificial intelligence (AI) and ChatGPT have already begun to revolutionize the way businesses operate, and the marketing research industry is no exception. From natural language processing (NLP) to GenerativeAI, these technologies are providing new and more efficient ways to build elite insights.  On this episode of the Mindstate Marketing Hour, we will explore ways in which AI and ChatGPT, a large language model, are having a positive effect on the marketing research industry and give you...

On this episode of the Mindstate Marketing Hour, Mehrab Reza shares the ups and downs he experienced going from a three-person shop to leading one of the fastest-growing agencies in just five years. Mehrab Reza is the founder of Adlantica, a marketing and advertising agency based in Dallas, TX. When he started the agency in 2018, it only staffed two people. Five years later, Adlantica has become one of the fastest-growing agencies with a five-year revenue growth of 2,550%. Their top 3...

While behavioral economics has proven to be a valuable tool in the world of marketing research and branding, it is important to recognize that “nudging” is inadequate to drive real growth in today's competitive market. Join us for this episode of the Mindstate Marketing Hour as we delve into the potential that is yet to be fulfilled by behavioral economics in marketing and examine why relying solely on "nudging" techniques may not be the most effective approach for driving brand growth." The...

Are you ready for a good laugh and some solid life advice? Well, you're in luck because I've got the one and only Chef Wade Burch of WB's Table and winner of Food Network's hit show Chopped here to spill the tea on his journey to the top.  We'll be talking about the ups, the downs, and everything in between. And trust me, he has seen it all. From chopping his way to victory on Chopped to hiccups in the kitchen and beyond, Chef Wade is here to share his wisdom and remind us that sometimes,...

You can’t think of the new year without New Year’s Resolutions. But more often than not, our resolutions don’t make it past January.   So how can you ensure your goals for 2023 stick? In this final episode of the Mindstate Marketing Hour of 2022, Will and Steve discuss the "why" behind New Year's resolutions and give you the process Will developed to create emotionally compelling resolutions you’re more likely to achieve.

We all know that developing breakthrough massaging is critical to ending this year on a high note. But getting your messaging and emails noticed can be very difficult, with so many companies jumping onto the bandwagon of creating holiday ads to make an impression during these busy times! Well, check out this episode of the Mindstate Marketing Hour, where Steve and Will discuss some behavioral science-based best practices you can use to get your message seen, and acted on, this holiday season.

When you're creating content that must grow sales, it's easy to get stuck in a rut and not know where to start.  On this episode of the Mindstate Marketing Hour, we’ll help you shake up your marketing using three popular content frameworks. Whether you're just starting out or feel like you’re spinning your wheels, these frameworks will give you some fresh ideas to sell more and worry less.

What You Can Learn from 2 Failures and 1 Success You know those people who say, “Failure is a good teacher”? Well, they're not kidding because Will has learned a lot from his mistakes, as he shared in the last episode.   This time he asked one of his favorite people, CEO of InnovateMR Lisa Wilding-Brown to join him on The Mindstate Marketing Hour to talk about growing from past mistakes. Lisa will share a few personal stories of professional failures and successes. Plus, she’ll share what...

The saying, "Failure is a teacher," has some truth to it. In this episode of the Mindstate Marketing Hour, Will shares two personal stories of business failure and one success. By learning from our mistakes, we hope you will avoid falling into the same pitfalls and increase your chances of growing a profitable brand.