Listen up. If you are an ad agency or seasoned marketing professional looking to significantly improve your content’s effectiveness and efficiency, you should seriously consider adding Behavioral Design to your creative development process.  Behavioral Design is a scientific approach to integrating neuroscience + behavioral psychology into marketing creative for more persuasive, impactful advertising.  It will help you stand out in a sea of generic, AI-driven content.   In this episode of the Mindstate Marketing Hour, Steve and Will share three reasons why adopting a Behavioral Design Strategy in 2023 can help you differentiate yourself from the competition, attract more clients and deliver better results. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1 Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!