In this episode of the Mindstate Marketing Hour, one of the top behavioral science influencers, Hunter Thurman, joins Will and Steve for an interview.  As founder of behavioral research and consulting firm Alpha-Diver, he shares how his passion for neuroscience has guided his entrepreneurial journey—and helped him grow his brand by double-digits. 

If you're like most brand researchers, you spend a lot of time gathering deep consumer insights to help your brand reach its growth plan.  But now that you have these rich insights, what do you do with all that information? In this episode of the Mindstate Marketing Hour, we’ll discuss how to turn a marketing research study into a full-blown behavioral design initiative with concrete actions that will improve your brand and your impact.

Developing successful products is so difficult in today’s highly competitive world, but it doesn't have to leave you feeling overwhelmed. In this episode of the Mindstate Marketing Hour, Clayton Key, VP of Business Development at Shapa Health, will share his tips for using behavioral science to create engaging products and get a leg-up on the competition. You won’t want to miss this!

The rush of energy when you get to speak at a conference is hard to top. But these days, being selected to speak is more difficult than ever.   Fortunately, after years of organizing and speaking at conferences worldwide, I have discovered a few tricks that can improve your chances of being selected. In this episode of the Mindstate Marketing Hour, I’m sharing a few of my top “insider secrets” to help you stand out from the crowd and be selected to speak at your favorite conference.

Stories are a powerful tool for connecting with people on an emotional level. So how can you use stories to elevate your brand to new heights? In this episode of the Mindstate Marketing Hour, we will be discussing narrative psychology with Kristian A. Alomá, Ph.D., CEO of Threadline. Kristian will share his perspective on building brands using the timeless strategy of storytelling. 

Is brand loyalty still possible? And if it's not, what can we do to keep customers returning to our brand?  In this episode of the Mindstate Marketing Hour, I'll share with you the secrets to building deep, emotional relationships that transform your customers into brand advocates.

How many times have you seen potentially powerful social and environmental movements start… and then fizzle out? Unfortunately, persuading people to take action and maintaining momentum is difficult. In this episode of The Mindstate Marketing Hour, special guest and Behavioral Change Marketer Brooke Tully shares her tips for helping companies use behavioral insights and communications to protect the planet. Brooke will share her perspective on creating social movements and how you can use...

It's no secret that customer loyalty is a thing of the past. According to a study by Forbes, 73% of customers will happily switch brands if they find a better offer. As marketers, it's more important than ever to keep our existing customers happy and engaged. But how do we do that in a world where brand loyalty is practically extinct? Check out this episode of The  Mindstate Marketing Hour to learn how!

If you're like most business owners, you've probably asked yourself at some point whether it's time to switch directions. After all, why stick with a strategy that's not working? But is making a change always the right decision? In this episode Mindstate Marketing Hour, we'll explore when it might be better to stick it out and when it's time to make a change.

To have a successful lead nurturing campaign, you need to engage with your leads in the right way. But how can you do that in a way that is both effective and engaging? In this episode of the Mindstate Marketing Hour, we will explore four of the most important psychological steps you can use to create a nurturing environment that encourages leads to interact and take action.

It's hard to admit when you're wrong, especially when it comes to your business. But if you're not sure how well you know your customers, it might be time to take a step back and reassess. Join me in this episode of the Mindstate Marketing Hour to learn four signs that you might not be as in touch with your target audience as you think you are. 

What does it take to design engaging advertising that drives consistent sales? Who better to ask than someone who specializes in helping designers apply behavioral science to their creative. In this week’s edition of the Mindstate Marketing Hour, guest Sarah Levinger shares how you can use your design to stand out from the crowd, boost sales, and achieve an ROI.

Determining whether your marketing strategy is paying off can be overwhelming. With so many factors to consider, it can be difficult to know where your brand actually stands. So how do you determine if your marketing strategy is actually working? Join me in this episode of Mindstate Marketing Hour to learn a 4-step plan to assess the effectiveness of your marketing efforts, pinpoint where it’s going wrong, and start seeing results.

How to pick yourself back up when something doesn’t go the way you planned. 2018 was the hardest year I have ever had in business.  This is the year that my first company, TriggerPoint, was weeks away from being acquired by a dream company who I thought would be perfect to help us reach our vision for the research industry.  Months later after a massive investment of time, money and emotion, the deal fell through leaving me, my colleagues and my family in emotional and financial turmoil for...

AI allows machines to learn and work on tasks that would otherwise be time consuming. But it’s not just for tech companies. AI can help all types of brands and businesses do more with less—as long you don’t lose your humanity when using it. Check out this episode of the Mindstate Marketing Hour to learn about to use AI effectively in your brand while keeping a human touch.

Breaking through the noise in a crowded marketplace isn’t easy. Doing it as a solopreneur is even harder! So, let’s learn from someone who has built an iconic brand that’s changing an entire industry… all on her own.    In this episode of the Mindstate Marketing Hour, we will be talking to Melina Palmer, Founder and CEO of The Brainy Business. Melina will share how she created an iconic brand by humanizing behavioral science—and how you can do the same.

Ever feel like you’re just not good at selling? While other people are just ‘born salespeople,’ for you, it’s a constant struggle? The good news is, you can use behavioral psychology to be more effective in your selling goals. So, whether you’re a sales newbie or an old pro, check out this episode of the Mindstate Marketing Hour to kick your sales game up a notch!

Focusing on relating to your customers is a constant, but what about relating to your employees? They are a huge part of your business. When they feel a deep connection with the company culture and that they belong, your company thrives.  We’re still in the midst of the Great Resignation, and many businesses are struggling to attract the talent they need. Your company culture plays a significant role in getting and keeping great employees.  In this episode of the Mindstate Marketing Hour, we...

What if businesses started putting people first instead of profits? It's something that we all want to be better at. The problem is, it’s hard to be profitable when you’re going above and beyond to help every customer. …Or is it? In this special edition of the Mindstate Marketing Hour, we're chatting with Pricilla McKinney, CEO of Little Bird Marketing, to find out whether a human-centric approach could actually be beneficial for businesses. Don’t miss it!

Being an entrepreneur or marketing director is something many people dream of…until they’ve done it for a few years. Then, you hit the slump. Your days lack joy, and the grind makes it hard to get out of bed in the morning. If you’ve been in the slump before, you know how hard it is to get out of it.  Fortunately, there are some practices you can implement to regain your joy, confidence, and love of what you do again. Listen to this episode of the Mindstate Marketing Hour to find out what...

Consultants have one of the most difficult jobs on the planet for the simple fact that there are so many of us. Heavy competition can prevent you from making a profit—even if your services are superior to competitors. In tomorrow’s Mindstate Marketing Hour, I’ll share the top 5 problems consultant firms face on a daily basis—and how to overcome them using behavioral psychology.

Are you in a career rut because you’re sacrificing promotions at work for overall happiness?  If so, you’re not alone.  Plenty of people don't advance in their careers because they choose personal happiness over career progression.  But what if seeking and finding happiness in your job was a key part of your career success?  Turns out, there's a lot of science out there that can help you find job satisfaction and career bliss.   Behavioral scientists have spent years studying what makes us...

Breakthrough is a word that can be applied to many things in life, but it's never more important than when you're running your own business. And the biggest breakthrough you can make is breaking the mold of being seen as a cold, impersonal company.   In this special edition of the Mindstate Marketing Hour, we will tackle the topic of “being more human” in business with the help of Brian Sooy, founder of Aespire Branding Agency. Brian will discuss his experience from building a brand centered...

For many business owners, 2021 was a mixed bag. So what can you do to ensure 2022 goes as smoothly as possible for your marketing?   This episode of the Mindstate Marketing Hour, I’ll share my predictions for how marketing could change over the next twelve months (and how to stay on top of the trends).

Do you make New Year’s resolutions every year? If so, you know how difficult it is to actually achieve them. Sticking to any resolution can be a challenge for many people, but with the help of behavioral science principles, you can actually achieve your resolutions and create a powerful new year.   In this week’s Mindstate Marketing Hour, we will discuss the “why” behind New Year’s resolutions and share a few behavioral science tips to help you stick to them.