Hey there, welcome to Misfigured. Today we’re gonna get weird and convince a group of people to do irrational things. Everyone has heard of groups of crazy people doing crazy things and following a crazy leader, but it never fully makes sense how anyone could possibly subscribe to the madness looking at them as an outsider. Today we’re gonna create an obsession worthy cause, frame that cause as a source of answers and belonging, establish rules and an ethos, recruit and manipulate followers, evolve and pivot messaging as the group grows in size, monetize the organization, and continue expansion. Welcome to - “How To Start A Cult”   See acast.com/privacy for privacy and opt-out information.