Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach.  She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot. In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing. 00:00 Introduction 05:02 Meet Sonia 36:54 Sonia's mistake 01:07:36 How this mistake made Sonia 01:20:15 What you can learn from Sonia's experience 01:22:06 Final thoughts Links from the show: Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/ Check out Sonia’s website: www.inclusionandmarketing.com Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_  Find the transcript of this episode on my site, emancopyco.com/podcast  If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. Loving the podcast? Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue Fill in the enquiry form on this contact page: https://emancopyco.com/contact/ Want to learn with me? Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/ Say hi 👋🏽 Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/ Tools for your business: (Affiliate links 👇🏽) Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit