Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know.   In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners. We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for...

Today, I’m letting you listen in on my private membership’s most popular episode.  If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in there! :) -------- Loving the podcast? Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here:...

Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury. Together, we...

It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! -------- Loving the podcast? Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here:...

We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right. Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and...

Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics. Mai-kee also shares her personal transition from people-pleaser to trauma-conscious leadership coach, and how we can create healthy relationships and...

Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage. Gloria shares how investing in her team, focusing on personal growth, and fostering a positive remote work environment have revolutionised her approach to business. Follow Gloria...

When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!) WANNA JOIN LIKE A BOSS? Like a Boss (my 12-week live business programme for online service providers) is now open for enrollment! To get the details or to...

This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and scripting engaging discussions, and so much more. I share my reflections on the first two seasons, my new partnership with HubSpot, how the...

When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this conversation, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he...

Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week.  Bonus content like – 🔥 A Private Q&A Series with me, Eman Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer. 🔥 Extended Guest Interviews Get access to extended interviews with Mistakes That Made Me guests. Submit your questions before we record, and get a personal response from the guest. 🔥 Eman’s...

Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Jordan...

Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you! The first interview of 2024 with Jordan Gill airs on 15th January. Save the date! -------- Loving the podcast? Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membership Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get the BTS scoop on how...

Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed my financial goals, I went through a client drought at one point, and I had some personal losses too. I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I look ahead to 2024 and share the goals I’ve set for myself. Plus, I make a BIG announcement – so stay until the end to hear what it is...

In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023! I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going. So, listen and let me know what you think. Does this solo format work for you? I’d love to know. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Support this...

I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: ratethispodcast.com/mistakes If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me @emancopyco. ----------- Here are the links you’re looking for: Check out my website Want to hire me to work on...

Here are the links you’re looking for: Want to hire me to work on your emails and/or launch? Fill in this enquiry form Looking for my million pound case study? Read it here Join my newsletter to get all my best content, including my FREE 35-minute email class: The Email Rules Wanna check out my website? Here it is (Eman Copy Co.) And this is for copywriters who want to learn with me ----------- Here are the links you’re looking for: Want to hire me to work on your emails...

Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer,...

Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing...

Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way. In this episode of Mistakes That Made Me, the Zooks describe how...

Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and...

Every Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled the “Angry Black Woman”. Between these two labels, Black women have to make hard choices about how they engage, disagree, and work with their colleagues and clients, while maintaining their professional integrity and sense of identity and well-being. In this episode of Mistakes That Made Me, I interview ethnic and gender pay gaps consultant...

Why is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there? In this episode of Mistakes That Made Me, I interview self-transformation coach LaYinka Sanni about how she dropped thousands of pounds on a coach that promised her she could make 6 figures A MONTH...when she wasn't even making £1000 a month. LaYinka quickly realised she wasn't ready for this programme, and she was left feeling worse about her ability to run a...

Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need. In this episode of Mistakes That Made, I talk with email marketing and storytelling expert Tarzan Kay about the dangers of online courses and coaching that use persuasive marketing tactics to take advantage of...