Having critiqued the Tánaiste's party leader speech last week, I now turn my sights on the Sinn Féin leaders speech. As a piece of writing, a piece of political communications, Mary Lou McDonald's speech was far better than those of the Taoiseach or Tánaiste... but style is one thing, substance is another. While the core message was change... how that change would be achieved was left undefined. There is a blogpost to accompany this episode, you can read it HERE