A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer. Join Catherine Lux and your host, Chima Mmeje, as they discuss the strategies and technical insights that drove the campaign's success. Discover how an SEO expert played a critical role from the planning stages through execution, contributing to the campaign’s success and driving organic media coverage valued at $90 million. This MozPod episode shows how SEO and high-impact advertising can work together to make a highly successful PR and marketing campaign. ***************************************  This episode is brought to you by Moz’s Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzfWatch Moz Webinar ► https://mz.cm/3TgJgGK STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/