A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer. Join Catherine Lux and your host, Chima Mmeje, as they discuss the strategies and technical insights...

In this episode of MozPod, discover how you can transform your agency from marketing generalist to specialist! Dive into a conversation between Aaron Rudman-Hawkins of Evergreen Agency and your host, Chima Mmeje, as they discuss managing risks, strategic decision-making, and attracting new clients with creative content solutions. This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer.  Grab a ticket at https://mz.cm/podcast...

Paul David, co-founder and CEO of Literal Humans, joins MozPod to discuss what led them to implementing compressed hours over a four-day workweek. Diving into the initial challenges, and how they addressed them and adjusted course along the way. If you're wondering if a four-day workweek could benefit your agency, this episode is packed with advice to guide your journey. Agencies are fast-paced, with employees juggling multiple roles, so a four-day workweek sounds risky when there's already...

Scaling a startup is a tough challenge. As a founder, you may need help with cash flow issues, team burnout, and finding your customer base. But could a marketer's touch be the secret to taking your startup from zero to £1m MRR? In this episode of MozPod, we discuss how a marketer can make all the difference in helping you find product-market fit, acquire your first 100 customers, and reach your first million in revenue. Rod Richmond is a serial entrepreneur and CMO with a unique approach to...

In this episode of MozPod, Chima Mmeje talks with Donna Bloss Gleize and Miracle Inameti-Archibong about the intertwining worlds of motherhood and work life balance. As they share their daily balancing act between strategic planning sessions and school runs, the conversation reveals the raw realities of striving for professional growth while nurturing a family. From the chaos of morning routines to navigating the challenges of returning to work post-maternity leave, they offer a glimpse into...

ClickSlice's founder, Joshua George, shares his inspiring journey from earning just £7 an hour to building a seven-figure SEO agency. He discusses signing his first agency client, scaling his business to 7 figures during challenging times of COVID-19. Don't miss out on Joshua's wisdom and experience as he navigates the world of SEO with passion, authenticity, and a commitment to continuous growth. This episode is a must-listen for anyone trying to scale an agency and achieve extraordinary...

Neuromarketer and ice skater Giulia Panozzo shares her journey from psychobiology to SEO and how ice skating complements her marketing skills. Dive into how neuromarketing can enhance customer engagement and discover insights from her experience balancing dual careers. Tune in if you're curious about applying neuromarketing principles, navigating a multi-faceted career path, or seeking inspiration on integrating personal interests with professional growth. This episode is sponsored by...

Content Warning: This episode discusses sensitive topics such as sexual assault, and workplace harassment. Viewer discretion is advised. In this episode of MozPod, Chima Mmeje discusses with guests Myriam Jessier and Kari DePhillips their personal decisions behind choosing a child-free lifestyle. Together they reflect on societal expectations and varied reactions from peers and family. This discussion extends into their SEO journeys, touching upon their experiences with sexual harassment in...

In this inaugural episode of MozPod with Chima Mmeje, Areej Abuli, the founder of the Women in Tech SEO Community, discusses why safe spaces matter for women in tech SEO. She shares her inspiration for starting the WTS Community, challenges, and best memories. This conversation provides valuable lessons and perspectives for those thinking of building a community and for founders who want to foster a more inclusive workplace. This episode is sponsored by MozCon, the leading SEO...