Can poetry and personal identity reshape the world of SEO? In this episode, Chima Mmeje explores the powerful intersection of art, identity, and search optimization. Join us as Chloe Smith, a talented spoken word poet and Strategic SEO Lead at Blue Array, shares her unique journey: Discover how Chloe's background in poetry influences her approach to SEO Learn about the impact of disability and LGBTQ+ perspectives on digital strategies Explore innovative ways to make SEO more...

Are you dreaming of launching your own e-commerce brand but unsure how to make it thrive?  Join us for an exciting episode of MozPod as we dive into the incredible journey of Ash Young, who turned a simple idea into a thriving e-commerce business. Learn how Ash grew his car mat company from its first sale to a £5 million revenue powerhouse. In this episode, we explore: The inspiration behind choosing car mats as a product Unconventional tactics that fueled early growth Overcoming...

Considering a career as an SEO consultant or looking to grow your existing consultancy? This MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn how to make the leap from corporate work to consulting, win high-quality clients, and price your services to support your ideal lifestyle. Discover strategies for effective sales calls, compelling presentations, and balancing client work with your own content creation. Whether you're just...

Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen! Thank you to our guest, Kelvin Newman: https://www.linkedin.com/in/kelvinnewman https://twitter.com/kelvinnewman This episode is brought to you by Moz’s...

Have you ever wondered how to transform a brick-and-mortar in-store lead gen model into an e-commerce powerhouse? Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal the secrets behind their success. Discover the PR and SEO strategies that fueled this incredible growth to achieve £1M monthly for this prestigious retail brand. Get actionable insights for website migration, effective PR and SEO collaboration, and driving e-commerce success. Don’t miss out on...

Balancing dual careers is challenging, but James Miller, Senior SEO Analyst at Re: Signal and Associate Ballroom and Latin Teacher at Country Dance, proves it can be done! In this episode, you’ll learn how the discipline and precision of ballroom dancing translate into the analytical world of SEO. James shares practical tips for maintaining balance and excelling in both fields. If you’re contemplating a dual career, this episode offers valuable insights on harmonizing different pursuits and...

Are you looking to scale your content production tenfold without sacrificing quality or relying on freelancers? Tom Bangay, Senior Director of Content and Community at Juro, reveals how to achieve this and more. Learn how to drive revenue through organic traffic and create a winning keyword strategy with limited resources. This episode is perfect for content marketers and business owners looking to grow efficiently. Don't miss Tom Bangay's insights and practical advice tailored to help you...

Tim Cameron-Kitchen, the founder of Exposure Ninja, shares the strategies they used to create an organic traffic-driving strategy on a shoestring budget. Discover how Exposure Ninja turned a 5k monthly budget into a 75% revenue increase for a rehab clinic—far beyond their original goal. Focusing on SEO, Content Marketing, and Digital PR to build links. ***************************************  Thank you to our guest Tim for joining...

Are you looking to earn quality backlinks? Join our host, Chima Mmeje, as she chats with Amanda Walls, director of Cedarwood Digital. Discover how Amanda transformed a supermarket roast dinner price comparison into a link-building triumph. In this episode, you'll learn Amanda's strategies for using data-driven storytelling to capture media attention and secure 100 high-quality backlinks for a financial services brand. Whether you're a digital PR professional or an SEO specialist, you'll gain...

Join James Hayward-Browne, Marketing Director and co-founder of Bottled Imagination, and our host Chima Mmeje as we explore the strategies behind the Dead NFT PR campaign.  Learn how James and his team used data storytelling to achieve over 150 million social media likes, 1,000 backlinks, and coverage from CNN and Rolling Stone. If you're interested in impactful, data-driven campaigns, this episode is packed with valuable insights into successful Digital PR strategies. From scraping data on...

A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer. Join Catherine Lux and your host, Chima Mmeje, as they discuss the strategies and technical insights...

In this episode of MozPod, discover how you can transform your agency from marketing generalist to specialist! Dive into a conversation between Aaron Rudman-Hawkins of Evergreen Agency and your host, Chima Mmeje, as they discuss managing risks, strategic decision-making, and attracting new clients with creative content solutions. This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer.  Grab a ticket at https://mz.cm/podcast...

Paul David, co-founder and CEO of Literal Humans, joins MozPod to discuss what led them to implementing compressed hours over a four-day workweek. Diving into the initial challenges, and how they addressed them and adjusted course along the way. If you're wondering if a four-day workweek could benefit your agency, this episode is packed with advice to guide your journey. Agencies are fast-paced, with employees juggling multiple roles, so a four-day workweek sounds risky when there's already...

Scaling a startup is a tough challenge. As a founder, you may need help with cash flow issues, team burnout, and finding your customer base. But could a marketer's touch be the secret to taking your startup from zero to £1m MRR? In this episode of MozPod, we discuss how a marketer can make all the difference in helping you find product-market fit, acquire your first 100 customers, and reach your first million in revenue. Rod Richmond is a serial entrepreneur and CMO with a unique approach to...

In this episode of MozPod, Chima Mmeje talks with Donna Bloss Gleize and Miracle Inameti-Archibong about the intertwining worlds of motherhood and work life balance. As they share their daily balancing act between strategic planning sessions and school runs, the conversation reveals the raw realities of striving for professional growth while nurturing a family. From the chaos of morning routines to navigating the challenges of returning to work post-maternity leave, they offer a glimpse into...

ClickSlice's founder, Joshua George, shares his inspiring journey from earning just £7 an hour to building a seven-figure SEO agency. He discusses signing his first agency client, scaling his business to 7 figures during challenging times of COVID-19. Don't miss out on Joshua's wisdom and experience as he navigates the world of SEO with passion, authenticity, and a commitment to continuous growth. This episode is a must-listen for anyone trying to scale an agency and achieve extraordinary...

Neuromarketer and ice skater Giulia Panozzo shares her journey from psychobiology to SEO and how ice skating complements her marketing skills. Dive into how neuromarketing can enhance customer engagement and discover insights from her experience balancing dual careers. Tune in if you're curious about applying neuromarketing principles, navigating a multi-faceted career path, or seeking inspiration on integrating personal interests with professional growth. This episode is sponsored by...

Content Warning: This episode discusses sensitive topics such as sexual assault, and workplace harassment. Viewer discretion is advised. In this episode of MozPod, Chima Mmeje discusses with guests Myriam Jessier and Kari DePhillips their personal decisions behind choosing a child-free lifestyle. Together they reflect on societal expectations and varied reactions from peers and family. This discussion extends into their SEO journeys, touching upon their experiences with sexual harassment in...

In this inaugural episode of MozPod with Chima Mmeje, Areej Abuli, the founder of the Women in Tech SEO Community, discusses why safe spaces matter for women in tech SEO. She shares her inspiration for starting the WTS Community, challenges, and best memories. This conversation provides valuable lessons and perspectives for those thinking of building a community and for founders who want to foster a more inclusive workplace. This episode is sponsored by MozCon, the leading SEO...