Considering a career as an SEO consultant or looking to grow your existing consultancy? This MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn how to make the leap from corporate work to consulting, win high-quality clients, and price your services to support your ideal lifestyle. Discover strategies for effective sales calls, compelling presentations, and balancing client work with your own content creation. Whether you're just starting out or aiming to scale your business, Luke shares practical advice on building a sustainable consultancy while maintaining a work-life balance. Gain tips on personal branding and public speaking that can set you apart in the competitive SEO landscape. By the end of this episode, you'll have actionable ideas to help shape or improve your consulting career in SEO. #SEOConsultancy #eCommerceGrowth #FreelanceSuccess #WorkLifeBalance #MozPod Copy Thank you to our guest, Luke Carthy https://www.linkedin.com/in/lukecarthy https://twitter.com/mrlukecarthy This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28 ===TIMESTAMPS=== 00:00 Introduction 01:24 Luke's transition to consultancy 02:28 Foundational steps for starting as an SEO consultant 03:36 Strategies for attracting initial clients 04:57 The importance of niching down in SEO 07:17 Leveraging personal branding and content creation 12:08 Hot take 13:00 Coming up with content ideas that resonate 16:45 Finding time to write 18:59 Structure your consultancy for scalability and success 22:41 Pricing strategies for consultants 26:52 Public speaking tips and experiences 32:53 Advice for nailing sales calls 35:28 Work-life balance as a consultant 38:02 Tiny pocket of joy 39:06 Outro ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/