Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen! Thank you to our guest, Kelvin Newman: https://www.linkedin.com/in/kelvinnewman https://twitter.com/kelvinnewman This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28 Resources relevant to this episode: ​​https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results https://moz.com/blog/seo-conference-preparation ===TIMESTAMPS=== 00:00 Intro 01:20 Story of Brighton SEO inception 03:28 Scaling journey…progress 05:28 What Brighton SEO apart? 06:58 Unexpected challenges 09:08 Covid and going virtual 11:58 New innovations  13:45 Hot Take  14:40 Ad for Moz AI 15:35 Taking Brighton International 18:19 Unique spin on advertising  21:00 Diversity in events  and why it is important  23:43 New trends and innovation for Brighton CEO going forward 25:17 Advice for someone attending the first time 25:45 Most reward part of running Brighton SEO.  28:12 Meaningful feedback  29:13 Tiny Pocket Of Joy 31:07 Outro ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/