Join James Hayward-Browne, Marketing Director and co-founder of Bottled Imagination, and our host Chima Mmeje as we explore the strategies behind the Dead NFT PR campaign.  Learn how James and his team used data storytelling to achieve over 150 million social media likes, 1,000 backlinks, and coverage from CNN and Rolling Stone. If you're interested in impactful, data-driven campaigns, this episode is packed with valuable insights into successful Digital PR strategies. From scraping data on 73,000 NFT collections to capturing the attention of major media outlets, uncover the strategies and challenges behind this viral success. This episode is brimming with insights on crafting campaigns that resonate. Tune in now to get inspired and learn from one of the best in the business. A very special thank you to our guest, James Hayward-Browne! https://www.linkedin.com/in/jjhb92 https://bottledimagination.com/ If you want to bop along to Busted with James https://www.youtube.com/channel/UCueKqV4BVrjwZAqjPmGw72w ***************************************  This episode is brought to you by Moz’s Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK STAY IN TOUCH:Moz ► https://mz.cm/30QvHCmFacebook ► https://www.facebook.com/mozX/Twitter ► https://twitter.com/MozLinkedIn ► https://www.linkedin.com/company/mozInstagram ► https://www.instagram.com/moz_hq/