How can you boost your credibility, and gain market share? Do you want to sell your product, and get VC money? Today Dmitri and Tristra discuss a topic that is near and dear to them both. It's the fundamentals of PR! This is an essential listen for startups – and if you’re well established, there are nuggets of wisdom for you too.    How To Startup is a Music Tectonics Podcast Series especially for music tech founders and dreamers. Get a complete crash course in leveling up as a founder as Dmitri talks to advisors and investors to get their best advice for taking your idea from business model, to landing your first investment, to hiring a team, and beyond. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!