This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording. Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm. How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year. If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route. You'll discover: Behind the Scenes: Discover the story of my transition from Lala Social Club to Laura Higgins.Pros and Cons: Weigh the benefits and drawbacks of personal brands versus company brands.Current Trends: Understand why personal brands are more effective in today's market.Three Key Strategies: Learn the crucial strategies for building a successful personal brand.Future-Proofing Your Brand: Tips on how to evolve your brand as you grow. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.