Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business. From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something...

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own...

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth. You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers...

Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom. I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after. You'll Learn: 5...

I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day. You'll Learn: Why taking a 30-day vacation is the true test of a scalable businessHow to map out your processes to create a scalable operating systemThe importance of documenting critical tasks and assigning accountabilityHow to use scorecards to...

Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results? In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days. I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals. You'll Learn: The three major reasons why we overwork—and how to break the cycleHow to conduct a time and energy audit to...

In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system. You'll Learn: How to recognise early warning signs of burnout before it’s too lateWhy managing your nervous system is essential for personal and business growthHow to craft a business model that supports your...

In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months. You'll Learn: The turning point that led Polly to invest in her business despite financial fears.The practical steps Polly took to scale her business to $30k monthsHow...

In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai, to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business. You'll Learn: The psychology behind why deadlines motivate buyers to take actionPractical ways to add authentic urgency to your marketing campaignsHow to use deadlines...

Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months. We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—all while maintaining your freedom and fun. You'll Learn: Why simplicity is key and how a narrow niche and irresistible offer can help you hit 30K...

In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents. We sat down in my living room for an honest conversation about business, life, and everything in between. Ben shares his insights on how to scale your...

In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why. You'll Learn: Why selling low-ticket items can feel like an uphill battle.The real reason why high-ticket offers are a game-changer.How to avoid the common pitfalls of low-ticket sales.The secrets to positioning yourself as a premium brand.Why charging more can actually make selling easier. If you've been struggling with low-ticket...

Say Goodbye to Ghosting: How to Get a Yes on the Call One of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls. You'll learn: The ultimate questions that will seal the deal every time.Game-changing tips to handle any objection like a pro.How to turn expensive problems into...

Say Goodbye to Ghosting: How to Get a Yes on the Call One of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls. You'll learn: The ultimate questions that will seal the deal every time.Game-changing tips to handle any objection like a pro.How to turn expensive problems into...

Ugly Crying in a Carwash I’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycrying It was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments into powerful breakthroughs that can propel your business forward. What You'll Learn: How to navigate the emotional rollercoaster of running a...

Learn how to maintain a calm nervous system while growing your business. Have you ever felt like your business is growing faster than you can keep up? As a seven-figure business owner, this has been a lesson I’m continually learning: the true measure of success is a calm nervous system. Join me as I share my personal journey and practical strategies to help you build a successful business without burning out. You'll learn: Why maintaining a calm nervous system is essential for long-term...

Discover how to get a line of customers out the door for YOUR business. In this episode, we dive into an unexpected yet powerful lesson from the world of barbecue to help you scale your business. Inspired by Franklin Barbecue in Austin, Texas, we'll explore the concept of the "Brisket on Bread Effect" and how focusing on simplicity can lead to extraordinary success. Learn why being obsessed, staying in your lane, and becoming the best at one thing can transform your business and create a line...

Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boosting your productivity, and finally focusing on the tasks you love. Whether you're drowning in admin work or need support for specific projects, a VA can be a total game-changer. I'll walk you through the three key phases—Decide, Design, and Do—to help you successfully bring a VA on board. What You'll Learn: Why you should hire a VA before...

In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and mindset shifts that made it possible. Whether you're planning a vacation or need a break, these tips will guide you in creating a business that supports your lifestyle. What You'll Learn: The mindset shift needed to trust yourself and your teamHow to build a flexible business model that allows you to step awayThe importance of planning and clear...

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, I'm diving into an underrated money-making strategy for your business: client retention. Discover why playing the long game with your clients can lead to long-term profits. You'll learn Why focusing on the lifetime value of a...

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book, "What Got You Here Won’t Get You There," we dive into the mindset and strategic shifts needed to elevate your business from feeling stuck and...

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service provider needs to turn strangers into raving fans. With her down-to-earth wisdom and real-world examples, you'll walk away armed with practical...

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time...