Episodes
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In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. '
Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out...
Published 05/27/24
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How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year.
If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins,...
Published 05/21/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Get ready for a deep dive into the world of high-ticket sales and personal branding with Dain Walker, the visionary CEO of Rivyl. In this episode, Dain shares his expert insights on anchoring prices, building a personal brand, Instagram growth strategies, and overcoming obstacles faced by small...
Published 05/13/24
Master the Art of Selling Without Feeling Salesy
Episode Summary:
Dive into the essential skills of selling with our latest Quick Win episode. Learn how to embrace sales with confidence, transform your mindset, and stop feeling salesy.
These 10 rules will not only help you sell more effectively but will ensure you do it in a way that feels authentic and aligns with your values.
You'll Learn:
How changing your beliefs about selling can transform your approach and results.
Strategies to sell...
Published 05/06/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Mastering Facebook Ads and Funnels with Kwadwo
Get ready to level up your Facebook ads game!
In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips...
Published 04/29/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
I sat down with the incredible Monique Forcella, the mastermind behind The Socialista to talk about how to show up on Instagram strategically AND get clients using your Reels.
She breaks it down in such a clear way, I promise you'll leave feeling inspired and ready to create.
Here’s what you’ll...
Published 04/22/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
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In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients.
You'll learn:
The 3 essentials you must nail to attract your Dream ClientsWhy the Desperate Client Cycle is impacting your business mojo (and what to do about it)The practical strategies to...
Published 04/15/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
How to legally protect your creative business
Join Laura as she interviews Tracey Mylecharane, the nontraditional Business Lawyer behind TM Solicitor.
In this episode, Tracey provides invaluable insights for creatives looking to protect themselves legally. From the three essential steps to safeguard...
Published 04/08/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Today I'm joined by my husband, Nath, to answer YOUR questions about what it takes to hit $100k months.
You'll learn:
The big beliefs we've had to adopt to hit 7 figuresWhy MORE isn't always the answerSales, marketing and money tactics that have allowed us to scale
Get in...
Published 04/01/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, I take you BTS into my journey from $10k months to $100k+ months in business. Over seven years, I navigated the challenges and breakthroughs that led to hitting seven figures annually.
In Part 1 of this 2-Part series, you'll learn:
The six powerful key ingredients that played a pivotal...
Published 03/25/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Have you ever found yourself in a business that doesn't quite align with your vision anymore? In this episode, I am joined by Rodric Lenhart to explore the courage it takes to change course in both life and business. They delve into the phases of entrepreneurship, asking tough questions, and building a...
Published 03/18/24
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
In this Quick Win episode, I delve into the comparison trap and shares my personal struggles with comparison in business. It's raw and real and I hold nothing back.
You'll discover:
What's happening in your subconscious when we compareThe secret cost of comparisonWhy we need to acknowledge comparison...
Published 03/11/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Today I'm joined by LinkedIn Expert and business coach Amy Smith. You'll discover how to attract clients, optimize your profile, and leverage LinkedIn's algorithm to grow your creative business.
You'll learn:
How to Get Clients on LinkedInHow to Optimise and Kickstart Your LinkedIn Profile:Amy's...
Published 03/04/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
How to stop people pleasing and narrow your niche
Why narrowing your niche is the first step to success
In this Quick Win episode, Laura delves into the age-old dilemma of whether creatives should narrow their niche.
You'll learn:
Why narrowing your niche is non-negotiable for creatives.Roadblocks to...
Published 02/26/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Scaling an 8-Figure Business on Your Terms
We dive into the journey of Goose McGrath, CEO of Dashdot, one of Australia's fastest-growing companies. From homeless to 8 figures, Goose shares his insights on the unsexy truths of business growth, overcoming misconceptions about hustle, and the mindset...
Published 02/21/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period.
He’s also an Ironman athlete, philanthropist, husband, and father of two incredible...
Published 02/13/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, we've got Gavin Smith from the Profit Analyst to help you unlock financial clarity in your business.
Gavin shares a three-step framework to help you navigate the world of business finance.
You'll Learn:
Gavin's three-step framework for profitHow to simplify and interpret complex...
Published 02/05/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
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Published 01/29/24
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
I joined Natalie Walton on her podcast 'Imprint wth Natalie Walton' back in late November 2023.
We chatted all things about growing your creative business, I hope you enjoy the listen.
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Published 01/22/24
Stepping into your main character energy in 2024
In this episode, I'm sharing my focus for the year: Main Character Energy. Join me as I dive into what it means to exude main character energy in business.
You'll learn:
The Main Character Mindset: Discover the mindset shifts needed to embody leading lady energy.Confidence and Competence: How confidence and competence go hand in hand for true success.Unapologetic Authenticity: Embrace your quirks and uniqueness without apology.Magnetic...
Published 01/15/24
Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business.
You'll discover:
My top 5 marketing predictions for 2024 (and how to implement them for YOUR business)The types of content I'll be testing this yearThe cheap tools you can use to create epic contentMy simple engagement driving CTAsHow I'm leveraging AI this year
Join my free workshop: The 2024 Game Plan on January...
Published 01/08/24
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Published 01/01/24
Merry Christmas from the Team and I. ❤️
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Published 12/24/23
Power Down 2023 and Power Up 2024 with This Simple Exercise
In this Quick Win episode of "My Business Playbook," we're sharing a simple and effective strategy to close out the year on a high note and hit the ground running in the new year so that you can finish strong and start fresh.
You'll Learn How To:
Reflect on your wins and progress from the past yearLearn from your lessons and use them to your advantageSet intentions for how you want to show up in the new yearDetermine who you want to...
Published 12/18/23
In this Quick Win episode, I peel back the curtain on the seven mindset shifts that have been the driving force behind doubling my business in the past 12 months. Join me as I share the powerful lessons I've learned, the behind-the-scenes insights into my journey, and why investing in yourself is the ultimate key to business success.
You'll Learn:
7 Mindset Shifts: The crucial shifts that have propelled my business forward.Investing in Yourself: Unpacking why working on YOU is the most...
Published 12/11/23