Discover how to get a line of customers out the door for YOUR business. In this episode, we dive into an unexpected yet powerful lesson from the world of barbecue to help you scale your business. Inspired by Franklin Barbecue in Austin, Texas, we'll explore the concept of the "Brisket on Bread Effect" and how focusing on simplicity can lead to extraordinary success. Learn why being obsessed, staying in your lane, and becoming the best at one thing can transform your business and create a line of eager customers waiting for your product or service. The Brisket on Bread Effect: How focusing on simplicity can drive massive demand for your business.Obsess Over Your Craft: Why being obsessed with the details can set you apart from the competition.Stay in Your Lane: The importance of not spreading yourself too thin and sticking to what you do best.Becoming the Best: How doubling down on one thing can position you as an expert and help you scale your business.Overcoming Scarcity Mindset: Why saying no to distractions and niching down can actually lead to more success. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.