We’re talkin’ Philly suburbs (my hometown), along with Food Marketing/CPGCX (some of my favorites) in this week’s episode with Jim Partner. My guest is my colleague @James Partner. AKA Professor Partner who teaches Food Marketing Research at @St. Josephs University in Philadelphia, as well as owns a consulting practice. We chat about the uber importance of understanding consumer behavior today, qualitative methodologies and how they may have evolved/are evolving in the past few years – as well as debate the importance of communities as an emerging research tool. Jim also weighs in on whether he considers feedback that comes in through Consumer Care/Customer Relations as Qualitative… or Quantitative.  Plus he speaks his mind on the value of the Consumer Care function to the consumers they care for plus the value to Brand Management. So thank you Jim for your time and your expertise…! Check out Jim's consulting practice: marketingresearchwithpartner.com Learn more about St. Joe's Food Marketing degrees here: www.sju.edu #CPGCX #CaringDeeplyForYourConsumers #businesspodcast