In this episode (#101), I'm diving into the world of digital coupons in the CPG contact center. I had the pleasure of speaking with George Patilis, Managing Director at TPG Rewards, to learn all about barcode-based digital coupons (aka Barcode Bucks) and how they're transforming the way brands engage with customers. Here are some highlights from our conversation: 🛍️ Widespread Network -Barcode-based digital coupons are accepted at major retailers, includingWalmart, Kroger, CVS, and more, offering flexibility to consumers. ✉️ Instant Gratification -Barcode-based digital coupons can be emailed directly to consumers, allowingfor quick and easy redemption without the need for mailing physical coupons. 🔒 Fraud-Proof - These digitalcoupons are designed with security in mind, ensuring they can only be used onceand reducing the risk of fraudulent redemptions. Geoge shares why they are moresimilar to debit cards… 🌱 Eco-Friendly - By eliminatingthe need for printed coupons, this digital approach helps reduce paper wasteand contributes to a more sustainable future. Tune in to learn more about the technology behind digitalcoupons and how they're shaping the future of CPG customer service!  Episodes mentioned: #99 Coupon Reimbursement in the CPG Contact Center https://podcasts.apple.com/us/podcast/99-curious-about-coupon-reimbursement-in-the-cpg/id1565590157?i=1000651863411 SPONSORSHIP: My new website – mycuriouscolleague.com -  is sponsoring today’s episode. Do, check out my new website at www.mycuriouscolleague.com for more content, including past podcast episodes, YouTube videos, and even a free official sticker! Show your support for our function and for the My Curious Colleague Podcast. Let's keep learning together! 🙌  TRANSCRIPT: https://dashboard.transistor.fm/shows/my-curious-colleague-cpg-cx/episodes/101-digital-coupons-in-the-cpg-contact-center-w-george-patilis-managing-director-tpg-rewards/transcripts #podcast #consumerrelations #cpg #digitalcoupons #technology #innovation @socapinternational #cpgcx