Listen to these two tracks of booster content just for ambitious small business leaders. Today on Track 1, I'd like to share with you a mini case study of how Starbucks is persuasive by design, from my friend Brian Ahern's book, Influence People.  This is Track 2, where I want you to offer you a framework for increasing your follow-through to commitments based on the acronym PAVE, as in pave the way for success.  Track 1 384: Influence accelerates the quality of your business relationships with guest expert Brian Ahearn Smooth jazz is playing as the barista and staff hustle behind the counter, helping a diverse group of people who pop in and out for their daily caffeine fix. With the smells of roasted coffee beans in the air, all the senses are engaged when you visit Starbucks. Add to that the huge selection of great drinks, and you have a winner when it comes to product and service. Here are a handful of reasons why Starbucks is so persuasive. They create an experience when you walk into a store.The Baristas and others who work at Starbucks really seem to enjoy their jobs.Something that stands out about Starbucks is how easily recognizable Starbucks cups are.The Starbucks App.Starbucks makes paying easy. Track 2 With the PAVE framework, you want to get clear on a commitment and then: Make it Public with at least one other person. Take Action to build momentum. Treat it as Voluntary, not as compulsory, so you own it.Put in Effort because the rewards you get out are proportional to the effort you invest. Visit AskBillRingle.com and book a call if I can be of help in getting you on track with your commitments.