Telling stories is one of the number one ways humans create connections to each other, to our communities, to our culture or to ideals. Story-telling is in every aspect of our lives, books, movie plot lines, newspapers, conversations with friend, songs, plays, in an artwork on the wall, in our education…and now social media. In my opinion, every business whether you’re 100% online, a bricks and mortar business or a combination of both, can’t afford NOT to have a social media presence today. You don’t have to be an “influencer”, overshare or just post randomly for the sake of it. You know I’m all about working smarter, not harder. You just have to understand what makes a great story. And the good news is it’s pretty simple. Once we know that - we can use social media to our advantage to keep our story front and centre for our customers, every single day and, even better, we can do it for FREE! Beth Macdonald or Baby Mac is one of Australia’s OG bloggers, and still going strong 16 years later. Beth began blogging as a means of keeping in touch with her two interstate sisters, but over the next decade and as her family circumstances changed it evolved into a showcase of stunning photography; honest, heartfelt writing; and entertaining storytelling. Beth is the master of Instagram stories, and she can make even the dullest household chore look sexy on the Gram. But she’s not a “look at me” influencer who’s selling a dream that doesn’t exist and that’s what I love most what she does.  She cleverly creates a picture of a life that people ultimately want a piece of, and then she sells from her interiors and accessories business from there. It’s kind of genius. It’s consistent, organic, real (no filters here) and a fabulous example of how story-telling sells so well. I can’t wait for you guys to take a listen.