My guest on the podcast today was so good inside the most recent round of the Media Masters Academy that I just had to get her on the podcast too! Adella Beaini is a journalist and writer with the Daily Telegraph in Sydney and has covered everything from breaking news, politics, small business, celebrity news, mental health and every topic in between. Like every journo I know, she has tens of thousands of unread emails in her inbox at any one time and is reporting for a daily newspaper that...

You've probably already heard of my guest on the podcast today, she's got almost 100,000 followers on social media, has written 4 best-selling books, created a super successful personal brand around money mindset and made 25 million dollars in her business in the last decade as a result. Denise Duffield-Thomas (or DDT as many of her followers have nicknamed her) is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. Denise's...

Welcome to this special recap episode of my interview with Sourcebottle Founder Bec Derrington from November 2022!   We had such an overwhelming response to this episode the first time we aired it, I thought it was worth re-releasing it to recap all the highlights and remind you all, my fellow business owners, entrepreneurs and founders how to grab that low hanging fruit using this service and get featured in te media over and over again.   For those not in the know Sourcebottle is a...

Ever wondered what the perfect pitch looks like? Welcome to this special throwback episode of the podcast with Smart Company's News Editor, Eloise Keating, We're recapping this one from November last year to celebrate a very special event, something I've never done before, but I know you will all love! In just a few short weeks, I'm launching an exclusive series of one-off live pitch sessions with some of the top media outlets in the country. It's called Pitch This, Not That! and it's...

  Forget everything you've ever heard about AI until now and listen to this episode of the podcast carefully. In fact, take notes because this one is a game-changer.   If you're using platforms like chatGPT, Vello, Zapier or other chatbots to pitch the media or respond to callouts from services like Sourcebottle, stop right now.    You're burning your bridges with the media, before you've even built them, and on a one way street to getting blacklisted, fast.   Despite what you may have...

Happy Launch Week listeners! In The Media Masters Academy is open for enrolments from now until Tuesday 3rd September at 8pm AEST.  As promised, here's the second mini-podcast episode for you to celebrate our doors being open, and this one is a cracker from far west Queensland.   Angie Nisbet's business Farm Her Hands has been featured in at least 6 Media publications since she completed the MMA course in July including ABC Radio, Beef TV, Smart Company, Queensland Country Life and just...

It's Launch Week again for the Media Masters Academy and to celebrate I'm bringing you a couple of mini-episodes of the podcast featuring two of my most recent course alumni who've been smashing their goals and getting featured in the media. As female founders, women-led businesses, side hustlers and entrepreneurs we've got a LOT on our plates both in business and in life.   I don't want your Media and PR strategy to be just another chore on your To DO List inside the everyday operations of...

Never in her wildest dreams, did entrepreneur Stephanie Trethewey envisage herself married to a farmer and living on a property in remote Central North Tasmania with two small kids. Stephanie loved her TV career and spent adrenaline fuelled days chasing dodgy tradies down the street for A Current Affair, long night shifts on the news desk and enjoying the pressure of the tight deadlines of a 24 hours newsroom and the fast pace of life in a big city. Until one day she interviewed a smart and...

Marina Go stands for everything I want to be when I grow up. Intelligent, ambitious, a critical thinker, a clear communicator and 'oh so' calm.   She's the quintessential GO getter, unafraid of being out of her comfort zone, quietly confident, well-prepared and unflappable ...creating a career out of consistently putting her hand up for opportunities she wasn't sure she was cut out for, but she took them anyway (and nailed them).   Originally a magazine journalist, Go started out as a...

I heard a really,profound quote about self-promotion from a fellow female founder on a business podcast I was listening to recently and I can't stop thinking about it and how strongly it resonates with me and what I do. "Humility as a founder or business owner looks different. Humility doesn't mean hiding." "It means I might look or feel like an idiot pitching this or trying that or, this might not work but I'm going to do it anyway because this mission is more important than my ego." It's...

In the online course world, there's lots of "coaches" spruiking lots of promises, but Leonie Dawson is the real deal.  And I know because she's an open book.   Leonie is, by her own admission, a wildly creative introvert who's the former editor of the Australian Government business website, business dot gov.au and now the CEO of her own namesake company, Leonie Dawson, that's signed up 50,000 subscribers to her database and turns over millions of dollars each year. Leonie's also an...

Tis' the season for Gift Guides 🎄🎄🎄...and getting featured in all sorts of 'BEST OF' lists of presents and this year's must have gifts! No matter what sort of e-commerce or product based business you have, trust me when I say, there's a gift guide that's just perfect for you to be featured in! Whether it be budget, luxury, everyday, eco-friendly, mums, dads, in-laws, party dresses, summer fun and everything in between...if you're not pitching for your product to be included on one of these...

Harness the power of AI technology to help you perfect impressive pitch ideas, in less time, more often!  Sounds too good to be true right?  Keep listening...   No pitch ideas, no worries! Unsure of what the heck a good headline is for the subject of your pitch email? We've got you. Don't have time to troll through media publications online to check for features like yours or what a journo has covered before? Well my friends, the beauty of technology and my guest on today's podcast episode....

**UPDATE PLEASE NOTE: ALI'S AFFIILIATE MARKETTING MASTERCLASS WITH ME HAS BEEN RESCHULED TO FRIDAY 24TH NOVEMBER AT 12.30PM AEDT** CLICK BELOW TO BOOK YOUR SPOT** She's back!! Veteran journalist, editor and media expert, Ali Izzo is in the house and on the poddy for the second time this year!!  And it's for good reason. In today's episode of the podcast we're delving into the wonderful, and often mysterious world of Affiliate Marketing with Ali who know performance marketing like a pro...

Anita Siek is not a TV producer, print journalist or magazine editor.  But she is in the business of words.  And she's really bloody good at it.   Words that encourage people to take action, to feel something, to do something, words that produce a specific outcome...Do you know how powerful a skill like that is?  To be able to guide someone to take action, to do what you want them to do based purely on the fact that your written copy told them to.  It's crazy!  And we all need this skill in...

Journalist and entrepreneur, Annabelle Hickson, is a very talented story teller and knows a bloody good yarn when she hears one.  So good, in fact, she started her own magazine, Galah in 2020 with precisely that mission: to share beautiful story telling about regional headlines that matter. Formerly a city girl, Annabelle, started her career as a reporter for The Australian newspaper in the early 2000s, before she fell in love with a handsome farmer from the NSW border and her life took a...

Dimity Brassil first recorded her mum’s life story in 2018. She was spurred into action following the death of both her father and sister in a relatively short period and it dawned on her one day that she would never hear their voices again.   So, Dimity decided to sit down with her mum, Anne, and capture her voice telling her story - before it was too late. Dimity and Anne worked together to create A Lasting Tale. Little did they know they would create a movement empowering a generation of...

On this week's episode I'm joined by Jasmine Kostas, the Managing Editor of Channel Seven's Sunrise, Australia's top rating television morning news show for the last 19 years.   Before joining Seven, Jasmine held roles with Today and Weekend Today as Supervising Producer and was the founding producer of the Gold Week Telethon. Jasmine is also one of the prestigious guest experts inside the next round of the Media Masters Academy that opens later this month and I'm so thrilled she agreed to...

In this episode of the podcast Liz talks to Ali Izzo, a journalist, freelance writer, editor, digital content strategist, podcaster and content creator who's worked in the media for 20 years.   Her speciality or "special interest" as she coins it, is fashion, beauty and health and she's worked on almost every women's magazine you can think of, and now, most recently has taken on the title of Head of Digital Strategy at Are Media who own mastheads like the Australian Women’s Weekly, Marie...

This is an episode for all those business owners out there who have a teeny tiny bit of Imposter Syndrome. If you've ever referred to your business as "just this" or "just that" or "little" or minimised your achievements or growth in any way...you don't want to miss my chat with the AFR's Jess Sier!   I don't know why, but the AFR has always seemed so, so highbrow, so unattainable somehow for the hustlers like me and the community that I serve, a revered Australian Media Institution famous...

Excuse the French, but I'm going to put this bluntly. Wen shit hits the fan in your business (which, I can guarantee you, it will! at some stage), you're going to want someone like the guest on today's show, Sally Branson Dalwood, on your side. Sally is a Crisis Management and Reputation Specialist- and before you say, yeah but only big businesses need someone like Sally, think again. Sally hates the word spin but it rhymes with win, so I'm using it...she's an expert in any crisis in your...

Today we're talking Pitching to Podcasts, how it works, the benefits, the differences between pitching your business to a podcast versus say tv or print media...and the organic super power of sharing your business or brand story with the luxury of time.... You see, when you're featured in other media forms like Live TV or a magazine, there's almost always time limits, maybe 2 or 3 minutes, then there's word count restrictions and deadlines to meet. With podcasts, there's none of that. It's...

Katy Hall is a freelance journalist with a decade's experience as an editor, writer and copywriter. Her articles have appeared in The Age, Sydney Morning Herald, news.com.au, Body+Soul, The Guardian, and many more. As a freelancer Katy can has access to not just one, but dozens of potential print feature opportunities and as you'll learn inside today's podcast episode, she's always, always on the hunt for amazing experts to interview for their contribution to her articles. Katy has also...

Eloise Keating is a bit of a power house in the world of business media in Australia.  She is the News Editor at Smart Company and Inc Australia. Eloise Keating has also just confirmed as as one of the print and digital media experts inside the next round of the Media Masters Academy, which opens doors next Tuesday, May 16th. Eloise is passionate about supporting small businesses and has reported extensively on the sector for nearly a decade. Prior to joining Smart Company, Eloise, was News...