Tis' the season for Gift Guides 🎄🎄🎄...and getting featured in all sorts of 'BEST OF' lists of presents and this year's must have gifts! No matter what sort of e-commerce or product based business you have, trust me when I say, there's a gift guide that's just perfect for you to be featured in! Whether it be budget, luxury, everyday, eco-friendly, mums, dads, in-laws, party dresses, summer fun and everything in between...if you're not pitching for your product to be included on one of these...

Harness the power of AI technology to help you perfect impressive pitch ideas, in less time, more often!  Sounds too good to be true right?  Keep listening...   No pitch ideas, no worries! Unsure of what the heck a good headline is for the subject of your pitch email? We've got you. Don't have time to troll through media publications online to check for features like yours or what a journo has covered before? Well my friends, the beauty of technology and my guest on today's podcast episode....

**UPDATE PLEASE NOTE: ALI'S AFFIILIATE MARKETTING MASTERCLASS WITH ME HAS BEEN RESCHULED TO FRIDAY 24TH NOVEMBER AT 12.30PM AEDT** CLICK BELOW TO BOOK YOUR SPOT** She's back!! Veteran journalist, editor and media expert, Ali Izzo is in the house and on the poddy for the second time this year!!  And it's for good reason. In today's episode of the podcast we're delving into the wonderful, and often mysterious world of Affiliate Marketing with Ali who know performance marketing like a pro...

Anita Siek is not a TV producer, print journalist or magazine editor.  But she is in the business of words.  And she's really bloody good at it.   Words that encourage people to take action, to feel something, to do something, words that produce a specific outcome...Do you know how powerful a skill like that is?  To be able to guide someone to take action, to do what you want them to do based purely on the fact that your written copy told them to.  It's crazy!  And we all need this skill in...

Journalist and entrepreneur, Annabelle Hickson, is a very talented story teller and knows a bloody good yarn when she hears one.  So good, in fact, she started her own magazine, Galah in 2020 with precisely that mission: to share beautiful story telling about regional headlines that matter. Formerly a city girl, Annabelle, started her career as a reporter for The Australian newspaper in the early 2000s, before she fell in love with a handsome farmer from the NSW border and her life took a...

Dimity Brassil first recorded her mum’s life story in 2018. She was spurred into action following the death of both her father and sister in a relatively short period and it dawned on her one day that she would never hear their voices again.   So, Dimity decided to sit down with her mum, Anne, and capture her voice telling her story - before it was too late. Dimity and Anne worked together to create A Lasting Tale. Little did they know they would create a movement empowering a generation of...

On this week's episode I'm joined by Jasmine Kostas, the Managing Editor of Channel Seven's Sunrise, Australia's top rating television morning news show for the last 19 years.   Before joining Seven, Jasmine held roles with Today and Weekend Today as Supervising Producer and was the founding producer of the Gold Week Telethon. Jasmine is also one of the prestigious guest experts inside the next round of the Media Masters Academy that opens later this month and I'm so thrilled she agreed to...

In this episode of the podcast Liz talks to Ali Izzo, a journalist, freelance writer, editor, digital content strategist, podcaster and content creator who's worked in the media for 20 years.   Her speciality or "special interest" as she coins it, is fashion, beauty and health and she's worked on almost every women's magazine you can think of, and now, most recently has taken on the title of Head of Digital Strategy at Are Media who own mastheads like the Australian Women’s Weekly, Marie...

This is an episode for all those business owners out there who have a teeny tiny bit of Imposter Syndrome. If you've ever referred to your business as "just this" or "just that" or "little" or minimised your achievements or growth in any way...you don't want to miss my chat with the AFR's Jess Sier!   I don't know why, but the AFR has always seemed so, so highbrow, so unattainable somehow for the hustlers like me and the community that I serve, a revered Australian Media Institution famous...

Excuse the French, but I'm going to put this bluntly. Wen shit hits the fan in your business (which, I can guarantee you, it will! at some stage), you're going to want someone like the guest on today's show, Sally Branson Dalwood, on your side. Sally is a Crisis Management and Reputation Specialist- and before you say, yeah but only big businesses need someone like Sally, think again. Sally hates the word spin but it rhymes with win, so I'm using it...she's an expert in any crisis in your...

Today we're talking Pitching to Podcasts, how it works, the benefits, the differences between pitching your business to a podcast versus say tv or print media...and the organic super power of sharing your business or brand story with the luxury of time.... You see, when you're featured in other media forms like Live TV or a magazine, there's almost always time limits, maybe 2 or 3 minutes, then there's word count restrictions and deadlines to meet. With podcasts, there's none of that. It's...

Katy Hall is a freelance journalist with a decade's experience as an editor, writer and copywriter. Her articles have appeared in The Age, Sydney Morning Herald, news.com.au, Body+Soul, The Guardian, and many more. As a freelancer Katy can has access to not just one, but dozens of potential print feature opportunities and as you'll learn inside today's podcast episode, she's always, always on the hunt for amazing experts to interview for their contribution to her articles. Katy has also...

Eloise Keating is a bit of a power house in the world of business media in Australia.  She is the News Editor at Smart Company and Inc Australia. Eloise Keating has also just confirmed as as one of the print and digital media experts inside the next round of the Media Masters Academy, which opens doors next Tuesday, May 16th. Eloise is passionate about supporting small businesses and has reported extensively on the sector for nearly a decade. Prior to joining Smart Company, Eloise, was News...

Michael Kersovske is the Supervising Producer on The Today Show on Channel 9 and he's also one of the Guest Experts inside the next round of the Media Masters Academy which opens it's doors on May 16th!   If you're an Australian listener I'm pretty confident you've heard of or watched the Today Show before, it's one of the major television breakfast shows on commercial TV here in Australia, and if you're listening from the US, the UK or anywhere else you'll most likely have an equivalent TV...

The former editor of the now defunct fashion magazine, Madison, turned fashion designer, Lizzie Renkert, has spent her entire career in fashion and the media. Her name is synonymous in both industries. Starting off in her first job straight out of fashion college as an assistant at Marie Claire (a job a million girls would kill for!) Lizzie spent years on the receiving end of hundreds of email pitches a day from small businesses, designers and product-based businesses’ hoping to get their 5...

 Pitching the media directly or sending sample products in for media mentions is not the only way to get media coverage for your business and brand.  Collaborating with other businesses that compliment the product or service you offer and teaming up with them to go after the media together means you have double the newsworthiness, more angles to pitch, double the audience and double the reach...and it doesn't have to cost you a cent. In fact it's such a popular way to get media attention...

Today on the podcast we’re delving into the often highly underestimated area of the media which is LOCAL NEWS. You could be forgiven for thinking that due to the decline of physical print editions of local papers and magazines over the years, that news media in the suburbs is dead.  But you’d be wrong. No matter how many Facebook ads you take out, Google Ad words or social media posts, nothing quite replaces the power of a feature in the local news media..even now…and just because they...

If you're feeling like you're struggling to connect with your audience and be authentic with them, then this episode is for you!"I back myself. I know I've launched the biggest brands into this market. I back myself."Tory Archbold is a businesswoman, entrepreneur, and media personality from Australia. She is the CEO and founder of Powerful Steps, a brand and communications agency, and the host of the podcast Powerful Stories.This is Tory Archbold's story...Tory Archbold is a successful...

Spend just a few minutes with pencil artist Cathy Hamilton and you know you’re in the company of one of those iconic Aussie characters who just epitomises all the best bits of the bush. Humble, humorous, happy, and pretty matter-of-fact about her success, she’s arguably one of Australia’s most well-known pencil artists and a very talented one at that. Inspired by the farm animals in and around her home, a beef farm, just outside Cootamundra in rural NSW, Cathy initially started drawing...

Jane Cay, doesn't run her business like most entrepreneurs.  She's like the anti-entrepreneur, doing the opposite of what most business owners do, which is spend a ton of time and money in parts of the business that traditionally don’t “make” money. Ironically, it's precisely that laser focus on team, culture, customer experience and sustainability over the last 14 years that’s enabled Birdsnest, Jane's online and retail fashion business, to grow 30 times in size from it's infancy and...

Buy from the Bush is arguably one of the biggest social movements and public buy-in campaigns Australians have witnessed in the last decade….and it all started on Canva from a kitchen table in a country farmhouse in Central West NSW. Three years of no rain crippled rural Australia, both it’s farms and their families and the towns that held them together. The knock-on effects had a devastating impact on everything from small businesses in towns to the mental health of farmers and their...

Meet Jemima Aldridge, the country style icon and co-founder of Dubbo Institution Saddler & Co and luxury accommodation home, The Repose.  She's so self-deprecating about her success it's silly. But Jemima's clearly no fool...bubbling with country charm, talkative and ambitious, Jemima is one half of a dynamic husband and wife duo who started their business 12 years ago on a whim after her partner, Bede, lost his job as a saddle maker in Dubbo.    Ask anyone who lives within a 500...

Ever heard of a business growing consistently by more than 200% year on year? Yeah, neither had I until I met freshwater pearl craftswomen, Emily Quigley. You see, amongst all the pain and heartbreak in rural and regional Australia during the worst drought in a century, good things were happening. Rural community support initiatives were popping up everywhere, but perhaps none so explosively successfully or more popular than the Buy From The Bush campaign. Buy From The Bush is essentially...

For the next handful of episodes, Nable My Business is going on tour. We're on the road, visiting with and chatting to some incredible women kicking ass in business in rural and regional NSW. Our first stop is far west NSW and our first guest, PR Maven Georgie Quigley is one of this region's home grown success stories. Born in Warren (about and hour north west of Dubbo), population 1,530 according to Google, Georgie spent her high school years at boarding school in Orange before eventually...