Today we're talking Pitching to Podcasts, how it works, the benefits, the differences between pitching your business to a podcast versus say tv or print media...and the organic super power of sharing your business or brand story with the luxury of time.... You see, when you're featured in other media forms like Live TV or a magazine, there's almost always time limits, maybe 2 or 3 minutes, then there's word count restrictions and deadlines to meet. With podcasts, there's none of that. It's casual, genuine, honest conversations with none of the pressure of LIVE TV or unrealistic deadlines. However with that luxury of what could be anywhere up to 60 minutes per podcast guest appearance, comes the challenges of being able to share the story of your business or your personal brand in a way that keeps the audience captivated and connected to you, still listening in 60 minutes from now...and that's no mean feat. My guest today is a podcasting expert. Caitlin Judd is the co-host of Australia’s top-rated business podcast lady-brains – a finalist in the Best Business Podcast category at the 2022 Australian Podcast Awards, and was the first official podcast partner of Australian Fashion Week. She also co-founded Lady-Brains, the company, an Australian media and education platform that helps women turn their business ideas into action. Lady-brains connects founders, brands, mentors and investors through invite and referral-only events, offers business mentorship through The Brains Trust program, and runs an online course, Base Camp, that helps aspiring founders turn their idea into a reality. Prior to launching lady-brains, Caitlin worked as a business and brand strategist. With a double degree in Business (Marketing) and Arts (Communication & Media Studies, Sociology) from Monash University, and a certificate in Positive Psychology from the University of Melbourne, Caitlin has nurtured and mentored multiple female entrepreneurs to build multimillion-dollar businesses.  Caitlin is also one of the esteemed Guest Experts inside this round of the Media Masters Academy, our May round just started last week! She will be hosting our Pitching Podcasts Module inside the course and presenting her Masterclass live where students will get exclusive access to her to share their brand stories, practice their podcast pitches and take Caitlin's expert feedback to land their first podcast interviews and appearances.