29: Affiliate Marketing Magic: How You're Missing Out on Media and Money if you're not Affiliate Marketing!
Description
**UPDATE PLEASE NOTE: ALI'S AFFIILIATE MARKETTING MASTERCLASS WITH ME HAS BEEN RESCHULED TO FRIDAY 24TH NOVEMBER AT 12.30PM AEDT** CLICK BELOW TO BOOK YOUR SPOT**
She's back!! Veteran journalist, editor and media expert, Ali Izzo is in the house and on the poddy for the second time this year!! And it's for good reason.
In today's episode of the podcast we're delving into the wonderful, and often mysterious world of Affiliate Marketing with Ali who know performance marketing like a pro having worked in women's magazines for the last 20 years.
Now first things first, if this is a whole new world to you, you're not alone, because Affiliate Marketing is not my wheelhouse either! But stay tuned because by episodes' end you're going to be halfway to expert status and you can complete your AM degree and start making a ton of cash with our special 90 minute Affiliate Marketing Masterclass with Ali later this month!
In case you're unsure, Affiliate Marketing is a performance marketing channel where brands pay for customer acquisition by partnering with influencers or affiliates who promote their products.Building part of your business or personal brand based on an Affiliate Marketing program is also statistically more likely to get your product or service featured in media in areas like product reviews or recommendations? How? Because Journalists are incentivised to include affiliate links in their stories, as it brings in an extra revenue stream for the business and helps them meet their KPIs.
Affiliate marketing isn't just about making money; it's also about forging valuable partnerships, creating authentic content, and delivering value to your audience. As a media professional with 20 years of experience working in women’s lifestyle titles and a special interest in fashion, beauty and health - there is no one better placed to take us behind the scenes of the Affiliate Marketing industry.
Ali has worked at ELLE, Cosmopolitan, Harper’s BAZAAR, JONES, Stellar and Body+Soul in hybrid roles, and also dipped her toes into the world of producing and hosting podcasts with Healthy-ish. She’s now the Head of Digital Strategy at Are Media, sitting across iconic titles like the Australian Women’s Weekly, Marie Claire, Gourmet Traveller, Home Beautiful and Who.
We'll delve into Ali's strategies, experiences, and the proven methods to make Affiliate Marketing work for your business and learn all about how small businesses and personal brands can create an additional revenue stream and make money while they sleep.
My guest on the podcast today was so good inside the most recent round of the Media Masters Academy that I just had to get her on the podcast too!
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