Excuse the French, but I'm going to put this bluntly. Wen shit hits the fan in your business (which, I can guarantee you, it will! at some stage), you're going to want someone like the guest on today's show, Sally Branson Dalwood, on your side. Sally is a Crisis Management and Reputation Specialist- and before you say, yeah but only big businesses need someone like Sally, think again. Sally hates the word spin but it rhymes with win, so I'm using it...she's an expert in any crisis in your business, including internal challenges like cashflow issues or a team culture crisis to bad Google reviews and negative media attention. And Sally says small to medium businesses need crisis strategies and skills now more than ever! Sally has over twenty years of Diplomatic, Military, Government, Not-for-profit and Corporate experience. Her resume reads like a who's who of some of the most powerful personalities and profiles in Australia and around the world. Sally has advised the most senior Australian politicians, both Australian and American senior military officials - including members of the Joint Chiefs of Staff (USA). She advised the Australian Government Cabinet and Ministry when she was Senior Press Secretary to the Australian Prime Minister at the time. Sally has planned and managed public affairs programmes of significant scale, risk and geopolitical importance. She is now Director of Sally Branson Consulting, where she offers both proactive and reactionary management strategies to clients. Iconic global brands and organisations rely on Sally during their darkest time of crisis. She finds solutions and remedies that are timely, effective and results-driven. Sally has undertaken significant work to create positive institutional change through crisis response. Unfortunately we can't name them here because the irony is no one wants the world to know they're using a crisis consultant! Sally also specialises in reputation management and leadership planning. She has worked with high-profile individuals experiencing significant reputation damage. Sally provides strategic planning for individuals to manage and grow positive public profiles. Sally knows how to turn the most catastrophic situations in your business into incredible opportunities. She's amazing to watch in action and you're going to love learning from her in this killer episode of the poddy. Enjoy!