I heard a really,profound quote about self-promotion from a fellow female founder on a business podcast I was listening to recently and I can't stop thinking about it and how strongly it resonates with me and what I do. "Humility as a founder or business owner looks different. Humility doesn't mean hiding." "It means I might look or feel like an idiot pitching this or trying that or, this might not work but I'm going to do it anyway because this mission is more important than my ego." It's so true.  Everyone (including me) automatically assumes that when we talk about taking "risks" in our business, in either starting or scaling it that we're taking purely about financial risks. But when it comes to personal brand, those risks are personal too.  It's risky to put yourself out there.  What if you fail, what if people don't like you? But when you own and run a business....if you're not prepared to sell yourself, how can you expect anyone else to? My guest on the podcast today is one of Australia's leading personal branding experts. Carlii Lyon has spent the last 15 years shaping the personal reputations of remarkable individuals from across the globe.  As a former international personal publicist, her past clients include, world famous supermodel (Miranda Kerr), New York Times bestselling authors, inventors, musicians, and even a British celebrity foot reader! Today, Carlii is dedicated to helping everyday individuals, executives and entrepreneurs discover the power of reputation by proactively shaping their professional identities, communicating their value, and becoming visible to the audiences that matter.  Recognised as a thought leader on the topic, Carlii has been invited to speak to the teams of Top 50 ASX Listed companies and iconic brands internationally; including the likes of Financial Times, Spotify, GPT Group, Gilbert + Tobin and L’Oréal to name a few.  She is a regular contributor to Forbes Australia on the topic of personal branding and has been featured in Smart Company, CEO Magazine, Sky News and The Sunday Telegraph. In this episode we discuss: ⭐️ What is a personal brand? ⭐️ How to know if you're ready to put your personal brand out there ⭐️ How to get over yourself and push past Imposter Syndrome ⭐️ The 5 C's of personal brand, clarity, consistency, content, connection and confidence ⭐️ Developing a plan to help you confidently achieve your personal branding goals So stop waiting for someone else to magically start promoting you, and step out of the shadows and into the light of your own personal brand with Carlii Lyon. Enjoy x