9: The Buy From The Bush Boom: How Emily Quigley from Peggy + Twig curated an incredible comeback for freshwater pearls and now manages a business growing at more than 200% every year.
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Ever heard of a business growing consistently by more than 200% year on year? Yeah, neither had I until I met freshwater pearl craftswomen, Emily Quigley. You see, amongst all the pain and heartbreak in rural and regional Australia during the worst drought in a century, good things were happening. Rural community support initiatives were popping up everywhere, but perhaps none so explosively successfully or more popular than the Buy From The Bush campaign. Buy From The Bush is essentially a website that showcases small businesses and their wares from across rural and regional Australia.  (We're actually chatting to Grace Brennan, the Founder of BFTB in our new few episodes - so watch out for that!) You know when you purchase from BFTB that you’re directly supporting local, small businesses from country towns, and back in 2019, every Australian wanted to do their bit to do just that.   So, it’s safe to say Buy From The Bush had a “phenomenon” effect on so many small businesses in regional Australia, particularly those featured on the site during it’s very early days. Peggy and Twig was one of those businesses. It's founder, Emily, is a jewellery craftswoman and specialises in freshwater pearls, so when Peggy + Twig somehow found it’s way onto the Instagram pages of Buy From The Bush, her businesses exploded…she quit her job, hired staff, and just pumped out pearls, 24/7. I cannot wait for you to tune in to this episode and hear her story. Oh and before we forget - jump over to her website and check out her her incredible designs...we even have a special discount code for NABLE MY BUSINESS fans, just enter NABLE at the checkout for 20% OFF! SHOP PEGGY & TWIG
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