11: Drought Breaker. How Grace Brennan's People Before Profit Approach helped Buy From the Bush Break the Internet
Description
Buy from the Bush is arguably one of the biggest social movements and public buy-in campaigns Australians have witnessed in the last decade….and it all started on Canva from a kitchen table in a country farmhouse in Central West NSW.
Three years of no rain crippled rural Australia, both it’s farms and their families and the towns that held them together. The knock-on effects had a devastating impact on everything from small businesses in towns to the mental health of farmers and their families.
Grace Brennan, a city gal by birth, and more recently, a country girl by marriage, lived in the heart of drought country, just near a little town called Warren a little over an hour west of Dubbo.
By her own admission she was pretty useless on the farm in a practical sense, even at the best of times, but watching the drought slowly bleed the soul of her local community dry and many farmers lose their will to live, one day in late 2019 Grace decided to do something about it.
Buy From The Bush was Born...and as we all know now, the rest is history.
Three days later Grace found herself being interviewed on The Today Show, 30 days later she had 100,000 followers on Instagram and that Christmas Australia Post reported a 30% increase in deliveries from rural businesses to city areas.
Nearly three years on, the dust has certainly settled…and yes, it has rained… ironically, it’s rained and rained and rained…but how has Grace kept Buy From The Bush relevant long after the drought broke, how has she made the most of those opportunities and even created new ones by making the business a commercial enterprise, and why has the BFTB campaign evolved into a mainstay of Australian’s lives.
You can continue to support Buy From the Bush below:
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or use Stay in the Bush to book your next country getaway!
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or find Grace and the BFTB team on Instagram here:
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