Jane Cay, doesn't run her business like most entrepreneurs.  She's like the anti-entrepreneur, doing the opposite of what most business owners do, which is spend a ton of time and money in parts of the business that traditionally don’t “make” money. Ironically, it's precisely that laser focus on team, culture, customer experience and sustainability over the last 14 years that’s enabled Birdsnest, Jane's online and retail fashion business, to grow 30 times in size from it's infancy and employ 150 fabulous “nesters” (or team members to anyone who’s not familiar with the famous in-house Birdsnest terminology.) But when Jane first purchased a retail business on the high-street of Cooma in 2008, then under a different name, she had no particular interest in fashion.  The daughter of an accountant, Jane had a knack for numbers, but what she did discover, as she found herself in daily changeroom conversation with her customers, was that she was passionate about ‘inspiring confidence’ in her clients. So, she made it her mission then and there to discover new ways to solve their wardrobe dilemma’s using the most insane level of customer service, listening to feedback and utilising the latest technology.   I mean…there’s a lifetime return policy on every purchase at Birdsnest!  With T's & C's this good, theres no doubt Jane's disrupting the fashion game, in more ways that one. There's nothing more inspiring for other women in business, than hearing a story like Jane Kay's and the building, bird by bird, of Birdsnest.  I for one, am so glad she trusted her instincts on this one.