If you're feeling like you're struggling to connect with your audience and be authentic with them, then this episode is for you!"I back myself. I know I've launched the biggest brands into this market. I back myself."Tory Archbold is a businesswoman, entrepreneur, and media personality from Australia. She is the CEO and founder of Powerful Steps, a brand and communications agency, and the host of the podcast Powerful Stories.This is Tory Archbold's story...Tory Archbold is a successful businesswoman who has worked with some of the world's most influential celebrities, entrepreneurs, and CEOs. She has a gift for connecting with people and making them feel special. At just 24 years old, she started her own brand and communications agency, Torstar. Through her hard work and dedication, she built Torstar into a successful business that attracted the world's top performing brands, celebrities, and influencers. In 2019, she shut down her agency and launched Powerful Steps, an online community and platform for women making global impact. Today, she shares her story and insights on how other women can take their businesses to the next level.In this episode, you will learn the following:1. Tory Archbold's career journey, from her start in the deep end with no connections, to her current success.2. The importance of connection, both in terms of networking and in terms of telling your story.3. The power of thinking big and going after what you want, even if it seems impossible.Resources: Powerful Stories Podcast Tory's Coffee Date Challenge Powerful Steps Program Chapter Summaries:[00:00:00] - Tory Archbold is CEO and founder of Powerful Steps and host of Podcast Powerful Stories. She has worked with some of the world's most influential celebrities, entrepreneurs and CEOs. After 20 years in business, she decided to start a new chapter and started Powerful Steps, an online community and platform for women making global impact.[00:03:35] - Liz Nable started her own business 10 years ago. She used to work as a journalist and freelancer in Australia and the US. Now she wants to teach other businesses how to leverage the media and gain free PR to build their own businesses. She has been featured in almost every major news outlet in the country.[00:05:36] - Tory came on the Nable My Business podcast. Liz and Tory last met in New York when Liz was travelling from New York to Sydney. Liz would love to invite Tory to go on a business trip with her, but they will talk about that in a second.[00:06:26] - After working for Viacom, MTV, Nickelodeon, BH One, Paramount, Columbia, TriStar, George Lucas Films with Godzilla, she decided to start her own PR business. She had 22 staff and two personal assistants. She attracted the world's top performing brands, celebrities and influencers. Her last three clients that she launched into Australia were Steve Madden Victoria Secret, drew Barrymore's Flower Beauty Brand. Now she creates and builds businesses for female entrepreneurs all around the world.[00:10:00] - Tory has a podcast called “powerful stories”. She talks about the importance of making connections. She has three coffee dates a week with people from her tribe. She wants to have a coffee date with Oprah and Michelle Obama. She is also looking for agency partners for her business.[00:16:07] - After she sent her credentials for the Victoria's Secret pitch through LinkedIn, she won the account. She believes in human connection and she believes in saying yes to new experiences. Her website is called Coffee Day, and it's a manifestation journal with a coffee date challenge.[00:19:54] - When she was 24, torstar was very self-confident. Now she has a successful PR business. She believes in the manifestation technique. She has three drops of lavender oil applied to her decoulage every morning and she inhales exhale. And she starts the day with a success mindset. Today she's going on a TV show in the US. And she's in Sydney, Australia.[00:24:33]