Today on the podcast we’re delving into the often highly underestimated area of the media which is LOCAL NEWS. You could be forgiven for thinking that due to the decline of physical print editions of local papers and magazines over the years, that news media in the suburbs is dead.  But you’d be wrong. No matter how many Facebook ads you take out, Google Ad words or social media posts, nothing quite replaces the power of a feature in the local news media..even now…and just because they might not sell as many physical copies, doesn’t mean nobodies reading them.  My guest on the podcast today, Anna Usher has been a journo for more than 30 years.  You may have seen Anna’s by line on mastheads like the Daily Mirror, the Daily Telegraph, and the Sunday Telegraph, she’s also worked as a reporter on the Today Show back in the day on Channel Nine, Channel 10 and Radio Station 2UE. She's also the founder of Mosman Collective, the Number 1 place for local news on Sydney’s lower north shore.  She’s got tens of thousands of subscribers to her weekly newsletter who know, like and trust what she says.  So, for a local business owner like me, it’s basically a life-line directly to my target market and wayyy more effective than me being featured in a national news outlet, especially if it’s local brand recognition and more sales I’m after. In this episode we touch on: ✨ Local News in 2022 and why a change to a largely digital footprint can actually work better for your business to get featured. ✨ The power of integrating your business into the local community using local media. ✨ What makes great local news and how to consistently get featured (for free!). ✨ Why starting at a local level is great pitch practice and can have incredible reach. ✨ What are the benefits to your business in the long term. Sign up to the Mosman Collective here: https://www.mosmancollective.com/ Follow Mosman Collective here: https://www.instagram.com/mosmancollective