Pitching the media directly or sending sample products in for media mentions is not the only way to get media coverage for your business and brand.  Collaborating with other businesses that compliment the product or service you offer and teaming up with them to go after the media together means you have double the newsworthiness, more angles to pitch, double the audience and double the reach...and it doesn't have to cost you a cent. In fact it's such a popular way to get media attention and elevate the profile of on your brand, that my guest this week, tech entrepreneur, Jess Ruhfus has made a business out of it, matching some of the biggest businesses in the country with small businesses like yours. Jess founded Collabosaurus, she likes to refer to it simply as, "Tinder for Business", in 2015 and has grown it’s core revenue by an average of 157% year on year. With a background in fashion PR & SME education, Jess saw a gap in the market for an online platform that would make collaborations better matched, less time intensive with better results. Collaboration is so damn clever, it’s simple, cost effective and it works.  So why aren’t we all doing it? You can learn more about Jess and find your perfect business match on Collabosaurus here: https://www.collabosaurus.com/