Join Elin on this episode of the podcast as we sit down with Hollie Attwood, a seasoned personal trainer, online coach, sports nutritionist, and the visionary founder behind My Body By Hollie. Hollie's journey in the fitness industry began a decade ago, sparked by a transformative trip to Europe that led her to a profound personal transformation. In this engaging conversation, Hollie shares her inspiring story of how she launched her thriving business and what led to its remarkable success. We delve into the intriguing realm of AI and its impact on the coaching industry, exploring the ways in which it is revolutionizing the landscape. Discover how you, as a coach, can set yourself apart in the digital age. Topics discussed include: Overcoming binge eating after bodybuilding competitions.Shifting the focus from aesthetics to performance.Cultivating sustainable, lifelong habits for health and wellness.The importance of gaining experience on the gym floor.AI's role in reshaping the coaching industry.Identifying who should and shouldn't pursue a career in coaching. Tune in for valuable insights and thought-provoking discussions that shed light on the evolving world of coaching and the potential influence of AI. Hollie's Instagram: https://www.instagram.com/mybodybyhollie/ Elin's Instagram: https://www.instagram.com/elingranstrand/?hl=en Follow us on Instagram: https://www.instagram.com/womensfitnessacademy_aus/ Watch our episodes on Youtube: https://www.youtube.com/channel/UC6sMl76TpWV9sE5kchn6EgQ