As of 2022, the supplement industry was estimated to be worth $35.6 billion. But all that glitters is not gold. Supplement companies have a history of stepping into murky waters with health claims and products that don’t provide what they say is on the bottle—or sometimes include unlisted ingredients. Further, women are grossly underrepresented in ownership and leadership roles in the supplement industry, though most purchases are made by women. My guest today is defying these odds, paving new pathways, and setting a new standard for quality in this space. In this episode of On Health, Katerina Schneider, the Founder and CEO of Ritual Vitamins, shares her remarkable journey of entrepreneurship. From humble beginnings to creating a multi-million-dollar company and having three babies along the way, she’s proud to be an industry disruptor on every level. In our discussion, we touch on a variety of hot topics, including the critical need for transparency within the supplement industry, from testing to traceable sources, and we dive into the challenges female entrepreneurs face navigating motherhood, marriage dynamics, boundaries, and balance. Katerina and I get into: Growing up as a refugee and how it’s fuelled Kat's drive as an entrepreneur What inspired the creation of Ritual and the gaps Kat's on a mission to fill in the supplement space Kat's experience building a business as a pregnant woman in a male-dominated society The presence of heavy metals in supplements and the need for transparency in the supplement industry Raising money and the financial risks Kat's taken How Kat practices self-care and wellness in her personal life Navigating the natural shifts that take place within a long-term partnership Katerina's insights and experiences inspire, encouraging us to embrace our dreams, reach for excellence, and decide how we define success. Thank you for taking the time to tune in to your body, yourself, and this podcast! Please share the love by sending this to someone in your life who could benefit from the kinds of things we talk about in this space. Make sure to follow along on Instagram @dr.avivaromm to join the conversation. Follow Katerina @katandkale and visit www.ritual.com Looking for supplements for yourself and your family? Find those - and your 15% discount on every order here: avivaromm.com/supplements Are you a practitioner? You might be eligible to open your own account! Head over here: us.fullscript.com/practitioner-signup/AVIVA