In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation. Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning. We’ll explore groundbreaking research from Carhart-Harris et al. (2014) that shows how serotonin allows our brains to filter out unnecessary details, helping marketers cut...

Welcome to a transformative episode of “Neuroscienze e Marketing.” In this episode, I delve into a groundbreaking study revealing how activating the brain’s serotonin center influences behavior and motivation.Join me as I explore:The crucial role of serotonin in regulating mood, memory, and motivation.How stimulating serotonin neurons can activate key brain areas and affect behavior.Practical marketing strategies that leverage serotonin to enhance consumer engagement and satisfaction.Discover...

In this episode of "Neuromarketing: Tap into the Consumer Brain," join host Marco Baldocchi as we delve into the compelling intersection of psychology, neuroscience, and marketing through the lens of the placebo effect. Discover how our beliefs and expectations, shaped by subtle marketing cues, influence our buying decisions much like placebo affects patient outcomes in healthcare. We'll explore the neurological underpinnings of how anticipation and perception impact consumer satisfaction...

In this thought-provoking episode of "Unlocking Your Product's Hidden Potential," we delve into the strategic process of uncovering the less obvious but crucially impactful elements that can elevate your product in the market. Join host Marco Baldocchi as he guides you through the innovative intersection of neuroscience, psychology, and consumer behavior to reveal the latent attributes that can significantly enhance the appeal and functionality of your product. Discover the art and science...

In this insightful episode of "Tap in the Consumers' Brain," Marco Baldocchi takes us on a deep dive into the cerebral mechanisms that drive persuasive communication in the world of sales. "Selling Smarter: The Neuroscience Approach to Winning Clients" unveils how cutting-edge neuroscientific principles can revolutionize sales strategies, transforming the way sales professionals engage with and influence their clients. Join Marco as he explores the fusion of emotional intelligence and...

In this thrilling episode of 'Neuromarketing: Tap into Consumer Brain', join me, Marco Baldocchi, as he delves into the world of somatic markers—those pivotal emotional cues that brands use to create lasting connections with consumers. Discover the science that transforms a simple product into a lifelong companion and learn how understanding these physiological signals can turn fleeting feelings into enduring brand loyalty. Whether you're a marketer, a psychology enthusiast, or just curious...

This episode, titled 'The Apple Enigma: Decoding the Retail Revolution,' goes beyond the sleek design and innovative products to reveal the underlying psychological and emotional strategies that make Apple Stores a globally successful retail phenomenon. Discover the secrets of Apple's customer-centric approach, from breaking down physical barriers to fostering a sense of community and personal connection. Learn how thematic tables, personalized interactions, and strategic store layouts are...

In this episode, we delved into the complexities of the buying process from my book "NEUROFOOD: The Science of Neuromarketing in Gastronomy and Wine." We unpacked how consumer neuroscience helps explain the choices people make and the psychological factors that influence these decisions, such as emotional connections and subconscious biases. We covered the concept of 'choice blindness' and its implications for marketing strategies and consumer self-awareness. Additionally, we discussed...

In this captivating episode we embark on an enlightening journey into the intersection of advertising and neuroscience. Why do some ads fade into obscurity while others become etched in our minds? This episode unveils the complex science behind ad recall, revealing how different types of memory—sensory, short-term, and long-term—play distinct roles in how we process and retain advertising content. From the fleeting impressions of sensory memory to the lasting imprints of long-term memory,...

In this enlightening episode of 'Neuromarketing: Tap into the Consumer's Brain', we delve into the intriguing world of consumer behavior and the groundbreaking realm of neuromarketing. We explore how these disciplines intersect, transforming our understanding of why consumers make the choices they do. From the psychological underpinnings of shopping habits to the high-tech insights provided by neuroscience, we uncover the secrets behind effective marketing strategies. Join us as we discuss...

Dive into the science of satisfaction with my latest podcast episode, "Brainwaves and Brand Experiences." I unravel the complex tapestry of neuroscience and its pivotal role in shaping unforgettable customer journeys. Discover how the peak-end rule influences brand loyalty, why emotions are the currency of memory, and how understanding the brain's inner workings can transform your marketing strategies. From the neuroscience behind first impressions to the lasting impact of a positive...

In this insightful episode of "Tap into Consumer Brain," we explore the psychological undercurrents that influence consumer behavior, particularly the interplay between the fear of missing out (FOMO) and the fear of messing up (FOMU). Join host Marco Baldocchi as he delves into the ways these emotional drivers impact decision-making in the realm of sales. From the push of FOMO to the pull of FOMU, listeners will gain a deeper understanding of the consumer psyche. The episode also dissects...

In a realm where luxury often becomes a mere buzzword, true connection remains the holy grail of selling high-end properties. In this episode, journey with us as we delve into the transformative world of neuromarketing in luxury real estate. We'll shed light on how the most sought-after properties in Miami don't just present grandeur but resonate deeply with potential buyers. Discover how innovative strategies can uncover and cater to subconscious desires, offering not just a home, but an...

In a digital world saturated with ads all vying for attention, I invite you to explore the understated genius of Robert Heath's Low Involvement Theory with me. Dive into the intriguing concept that the ads we often overlook might be the most influential. Gain actionable insights for harnessing this subtle power on social platforms. It's time to embrace a fresh advertising perspective, where the gentlest whispers can make the most resounding impact. A must-listen for marketers seeking to...

In today’s episode, we’re delving into the fascinating world of attention – an elusive yet powerful force that dictates what we see, hear, and feel. We'll explore how a simple crunch can captivate a room and unravel the mysteries of top-down and bottom-up attention. Through captivating examples and the latest scientific research, we’ll uncover how marketers can harness this knowledge to craft messages that truly resonate. From the unexpected to the emotive, we’re about to explore the...

In this episode, we embark on a fascinating journey into the enigmatic realm of the "curse of knowledge." We delve deep into the cognitive bias that ensnares us all: the assumption that everyone shares our profound insights. Join me as we explore the implications of this bias, from its roots in psychology to its real-world impact on business, education, and even our daily lives. Discover how the curse of knowledge can lead to unexpected twists in economic transactions, why even experts...

🎧📝🎙️Episode Summary: In this podcast episode, the focus is on the disparity between what sellers charge for their products and what buyers are willing to pay, with a particular emphasis on the differences between goods and services. It delves into the realm of neuromarketing and explores why this seller-buyer gap is more prominent for services than for tangible goods. Physical Distance Leads To Mental Distance: A meta-analysis by Nguyen and Wang (2023) highlights that services are often...

In this episode, we dive deep into the fascinating world of neuromarketing and its powerful impact on the restaurant industry. Join us as we explore the science behind the choices diners make and the secrets hidden in that one enticing dish that can captivate your customers' senses. Discover how neuroscience can elevate your restaurant's marketing game and leave your patrons craving for more. Tune in to learn the art of culinary persuasion and the science of making irresistible choices.

Semantic satiation is a psychological phenomenon that occurs when a word or phrase is repeated so many times that it loses its meaning and impact. "Made in Italy" is a perfect example of semantic satiation. The phrase has been overused and abused in marketing, advertising, and branding. It has become a generic label that doesn't differentiate Italian products from other products anymore. Moreover, "Made in Italy" has been associated with some negative connotations, such as exploitation,...

Welcome to our latest episode of the podcast, where we'll be diving into the fascinating world of neuromarketing tools. If you're curious about how companies are able to tap into our brains to understand our behavior as consumers, then you won't want to miss this episode. In this podcast, we'll be discussing the various tools that neuromarketers use to gain insights into our thoughts and emotions. From eye-tracking technology to facial recognition software, we'll explore how each of these...

A short explanation of "what is neuromarketing" and why it is very useful for companies.

Intro to Neuromarketing & Consumer Behaviour podcast. Start this amazing trip with me!