Director of Strategy, Orange at Venables Bell & Partners, Kennedy describes his work and experience in helping foster a Segmentation Mindset. The Segmentation Mindset recognizes that segments do not represent individuals, as much as perspectives.

Department of Civil and Environmental Engineering Visiting Scholar, Bruce Cahan describes his ambitious and transformative Sustainable Banking Initiative. In short, sustainable banking would align people, purpose, and money.

Maurits Kaptein explores how different online persuasion strategies influence different people. Lou Aronson discusses his company’s approach to segmentation based online conversations. Joris Janssen creates tools that provide digital health coaching.