NFX has been increasingly active in LatAm over the last few years, largely drawn there by an incredibly talented pool of Founders in the region. To understand the unique challenges and opportunities of LatAm, James talked with Antonia Rojas, the youngest female partner at ALLVP and a rising star in the startup ecosystem there. They co-led the Nuvocargo Seed round together. Based in Mexico City, she has a “boots on the ground” view of Latin America that I love. Methods for building network effects there is not what one might think -- and as a result, go-to-market in Latin America demands building trust bridges and leveraging confidence networks. Understanding the psychology of LatAm consumers is a powerful unlock for new Founders entering the region.