076. Trends in direct fundraising: keeping it real with Erica Waasdorp
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SummaryWhat constitutes a culture of philanthropy within nonprofits and NGOs? It's a term easily bandied around, but how do I see when it's in place?How has the field of direct giving by small donors, and monthly giving as one donor practice in particular changed in the last 10-20 years?Are there hurdles to be overcome in persuading donors to adopt monthly giving? Finally, there is a lot of discussion about the need for a shift towards ethical storytelling, with local program participant...
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