This week, I talk about a simple 5-step framework that I adopt/have adopted during the last 8 years of my F&B marketing career in the Middle East and Southeast Asia. Following an article that I had written about six successful pandemic pivots in Vietnam which got over 2,000 hits overnight and featured in e27, Asia's largest tech online media platform, I decided to share these 5 simple steps as well as industry insights in Vietnam.   I talk about social, cultural, economical and technological changes that impact dining behaviour in Vietnam as well as rethinking traditional 'strengths' such as a restaurant's location - how can you leverage this in the new normal to pivot your business? I hope you enjoy this podcast, #HappyPivoting and Happy National Day Vietnam! 🇻🇳 For more insight, information, tips and updates, follow me on Instagram @joveleugeniachan or check out my blog Sign up to my bi-weekly newsletter for all things about Vietnam's F&B industry