Seth Williams is an entrepreneur with a passion for land investing. After he got a few years of experience under his belt, he decided the time had come to share his expertise, so he created his website, REtipster. He went on to create some digital products, including a course, to diversify his income. He peaked at $60k in one month, but he normally brings home $20k-30k a month. In this interview, he talks about building his brand and creating his course and podcast, but perhaps most importantly he talks about leading with value and giving priority to creating great content that helps people. Seth Williams begins by sharing his backstory and talking about how he initially got into real estate investing and land investing. After his initial success, he decided to launch a blog, REtipster, and with it, a brand. He shares the story behind his first digital products and what led him to eventually create what was probably the first online course in land investing.  Seth talks about diversifying his business as well as the challenges of staying on top of the best techniques in an industry that is constantly changing. He shares what he thinks it takes to be successful in the industry today, which is totally different from what it looked like when he started. He then shares more about his brand, from the blog to the podcast, his metrics, and the type of content he creates. Seth also talks about the surprising thing that happened when he lost 40% of his traffic overnight. He shares how he knew it was a good idea to create and market his land investing course and, importantly, how he decided to price it. He also shares advice for other people interested in creating their own course, along with his plans for the future. Links & Resources REtipster Land Investing Masterclass The Storyland Podcast Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative