Episodes
Stephen Regenold is a true digital media success story. Around 2010, when print media was starting to really feel the effects of the Internet, he decided to start his own outdoor blog. Early in his online journey, Steven made wise decisions in the site's revenue model for direct ad sales, affiliate commerce, and SEO strategies. These, combined with some viral luck when a term they helped coin was being considered for the Oxford Dictionary, helped the brand become a massive...
Published 04/17/24
Welcome back to another episode of the Niche Pursuits News Podcast!  Come join Spencer and Jared as they take on the latest news in SEO, AI, Google, and beyond. This week’s episode kicks off with some big news from Google’s CEO, Sundar Pichai, who talks about the future of Search.  The main pivot he focuses on in the interview is the shift to AI, which he expects to serve the company well over the coming decade. He notes that AI has been working behind the scenes for a long time...
Published 04/12/24
Michael Dinich has had tremendous success with Flipboard as a traffic source for his site Wealth of Geeks. Thanks to this focus, he gets about one-third of his traffic from the platform and avoids much of the pain and stress felt about Google updates. Flipboard is described as a less time-consuming Pinterest and offers a broad approach suitable for diverse industries beyond strictly visual-centric ones. It's platform that caters to a diverse demographic, slightly leaning towards...
Published 04/10/24
Welcome to another episode of the Niche Pursuits News Podcast! This week's news podcast is brought to you by Jared Bauman and Thomas Smith, who’s filling in for Spencer. As always, they’re bringing you all of the latest news related to SEO, Google, and AI, along with their analyses. Stay until the end to hear about their side hustles and weird niche sites! The first item up for discussion is the fact that Google is thinking about charging for its AI-powered features, such as the...
Published 04/05/24
Want to escape the 9 to 5 rat race but struggle to come up with good business ideas? This episode is for you. Peter Askew got into the internet business working for .com startups in the late 90s. Due to a series of bad experiences though, he was pretty much forced into entrepreneurship (his words). Thanks to this, over time, he developed an awesome ability to create opportunities by acquiring strategic aged domains. This is what he dives into today which you don't want to miss! ...
Published 04/03/24
Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down the most recent news in SEO, AI, and content creation into smaller, digestible pieces. Let’s get started! Spencer first digs into Glen Allsopp’s recent report on almost 50 companies’ SEO performance, sharing some of his research for companies like NextDoor and Chegg, which are publishing massive amounts of AI-generated content and answering questions with AI, respectively, with a lot...
Published 03/29/24
Originality.ai founder Jon Gillham joins the podcast to help online publishers better understand the dynamic world of AI and SEO! Learn more at: https://www.originality.ai Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to...
Published 03/27/24
Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news over the last week in Google, SEO, and AI.  They also give an update on some of their side hustles and top it all off with some very weird and entertaining niche sites. They kick off this week’s call by announcing big news: Google has just finished rolling out the spam update, although the core update will continue to be rolled out for another two weeks. The spam...
Published 03/22/24
Want some help understanding what content and site features Google seems to reward in today's SEO landscape? Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all. The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for. And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of...
Published 03/20/24
Welcome back, everyone, to another episode of the Niche Pursuits News Podcast! Dig into the latest news in SEO, AI, and content creation with Jared and Spencer! They kick off this week’s episode talking about Google’s March Core Update. They talk specifically about scaled content abuse and how Google is going in and manually deindexing sites, sharing a study that looked at 79,000 websites on certain ad networks, of which 1146 were deindexed. Could this be a scare tactic by Google?...
Published 03/15/24
Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two? That's what our latest guest on the Niche Pursuits podcast does. His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush. To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth -...
Published 03/13/24
Welcome back to the Niche Pursuits News Podcast, everyone!  This is the podcast for SEOs, content creators, webmasters, and entrepreneurs looking to understand the latest events and get inspiration for their businesses. It’s been a crazy week in SEO news, so let’s get right into it! And, as Google suggested, you better buckle up as it’s going to be a wild ride! The first (and only) topic Spencer and Jared dig into is Google’s very big news. It’s rolling out the March 2024 Spam...
Published 03/08/24
Sean Markey is back on the Niche Pursuits podcast after a few years, to discuss all things newsletters, aged domains, community, partnerships, and more! Sean's been working in SEO since 2011, initially focusing on affiliate sites before transitioning to agency work. And despite facing challenges due to Google updates impacting his traffic, he found success in the CBD and cannabis niches. Aside from the actual writing aspects, his expertise lies in using aged domains to scale affiliate...
Published 03/06/24
Welcome back to another episode of the Niche Pursuits Podcast! This week Spencer and Jared turn things up a notch and cover many, many news items in the SEO and content creation space. After that they share their latest side hustles, and finish everything off with a weird niche site analysis.  You won’t want to miss this one!  They kick things off by talking about Google Gemini and issues with its image-generating capacities. It turns out that the platform is not very accurate,...
Published 03/01/24
James de Lacey is a great example of what you can accomplish in the online business space in just a short time. He's a rugby and strength and conditioning coach who, thanks to Covid, got into SEO and online business out of necessity. Now he has 2 successful fitness brands, multiple side projects, and is working his way towards 6 figures per month. He joins us on the podcast to share lots of important insights into brand building, monetization, and more! A key takeaway from...
Published 02/28/24
Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space.  It’s been a very busy week and there’s a lot going on, so sit back, get comfortable, and get ready for a packed episode! They get things started with a report from Glen Allsopp, which takes a closer look at who’s ranking for affiliate queries at the moment.  He goes into great detail in his article on Detailed, for...
Published 02/23/24
Behdad Jamshidi is a former engineer turned marketing consultant. A few years back, he decided to adapt his problem-solving skills to vet over 700 marketing providers and joins us to share his findings. Why is this helpful? He helps businesses understand marketing and marketers understand the business side of things. In other words, his insights give those looking to hire - helpful tips to make better decisions. And on the flip side, he helps service providers gain a...
Published 02/21/24
Welcome back to another episode of The Niche Pursuits News podcast, where Spencer and Jared break down the latest and most relevant news for SEOs, content creators, and business owners. They kick things off by talking about the Helpful Content Update, which was rolled out in September 2023. There has been lots of chatter of late—in Twitter threads, in Facebook posts, and beyond— where people are looking for signs that recovery from the HCU is possible.  Google Search Liaison Danny...
Published 02/16/24
Appsumo founder Noah Kagan joins the podcast today to remind us that we all start small. Noah's own path to success began by experimenting with various small online niche ventures, a few of which eventually led to the creation of several multi-million dollar businesses.  He shares his process of experimenting with different ideas to find product-market fit, highlighting some failures along the way, and the valuable lessons they taught him. But as he mentions - business is the one game...
Published 02/14/24
Welcome back, everybody, to another episode of the Niche Pursuits News Podcast! This is the place to hear the latest news in the SEO and content publishing industries and it’s where Spencer and Jared break it all down. This week, as always, they also share progress on their side hustles as well as two very, very weird niche sites. The first topic up for discussion is Google’s decision to rebrand Bard as Gemini. Google certainly is putting a lot of effort into building out AI tools,...
Published 02/09/24
You can probably list loads of reasons why starting a community could be valuable. And Chris Yates, the founder of Rhodium, is on the podcast to share a BIG reason with his awesome success story. He talks about his journey of transitioning from owning a digital marketing agency to buying online businesses and eventually founding Rhodium to connect with others in the industry. He emphasizes the importance of building a community and the benefits it brings: Learning from others...
Published 02/07/24
Welcome back everybody to the Niche Pursuits News Podcast. Join us as Spencer and Jared tackle the latest headlines about Google, SEO, AI, and content creation.  Get inspired hearing about progress with their side hustles, and learn about some weird niche sites and the unique strategies they’re using. The first news item up for discussion is Google's own reporting on the future of SGE during its recent earnings call. Although Spencer and Jared have hypothesized in the past that SGE...
Published 02/02/24
Ready for a masterclass on how to survive and thrive with an AI site in today's Google? Casey Botticello joins us on the podcast to share how he took an AI site from zero to $21k+ monthly in under a year. To explain his approach, he dives into all sorts of interesting topics: AI content production advice, Careful niche selection when using AI, Tips for avoiding the Google sandbox, The importance of adding value and new information in the chosen niche, His process of topical...
Published 01/31/24
Welcome back to this week’s episode of the Niche Pursuits News podcast, where Spencer and Jared report on all the latest news in SEO.  It was a busy week, so tune in to hear what’s new at Google and how changes there effect content creators and webmasters. Stay for the latest updates on their side hustles, and don’t miss the weird niche site discussion at the end.  The first news item is a big one. Based on a post on LinkedIn, there's speculation that Google's SGE might not be rolled...
Published 01/26/24