After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience.  In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode. Joe’s no stranger to awards, either.  Stacking Benjamins was named Best Personal Finance Podcast 3 times by the Plutus Awards, it was called Best Personal Finance Podcast by Kiplinger and Bankrate, and it was awarded the Best Business Podcast title by the Tim Ferriss Show, Startup, and others from the Academy of Podcasters.  Joe shares the details of his journey in this interview: how he initially struggled, what he did to grow the audience, and how "hockey-sticked" his results. He talks about his recent struggles in podcasting and the events driving his decision to diversify with a view to serving his audience in multiple ways. He also discusses standing out in a crowd, his ideation process, and why following his “north star” has served him well. Links & Resources Stacking Benjamins - https://www.stackingbenjamins.com/ Podcast Studio Pro - https://www.podcaststudiopro.com/ Influencer, by Brittany Hennessy - https://www.amazon.com/Influencer-Building-Personal-Brand-Social/dp/0806538856 Joe’s YouTube channel - https://www.youtube.com/stackingbenjamins Joe’s Instagram - https://www.instagram.com/stackingbenjaminspodcast Joe’s Twitter - https://x.com/averagejoemoney Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative