Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news in the SEO and creator industry and what it means for you. They also share their inspiring side hustles and some weird niche sites they've discovered. Today they tackled the biggest news item we’ve seen in a while: Google’s antitrust lawsuit. Google has been in the news for a while now as the courts have been trying to determine whether or not it’s a monopoly and a...

This week on the podcast we have a familiar face!  Spencer Haws comes on to talk about a very interesting, and surprisingly lucrative, side hustle both he and Jared have been working on for the last year: the Amazon Influencer Program. In this episode, Spencer and Jared talk about their experience with the program, discuss the different strategies they used to grow this side business, and share some insider tips for succeeding. Jared also reveals that he teamed up with Authority...

Welcome back, everyone, to another episode of the Niche Pursuits News podcast. Jared hosts this week’s episode, along with Morgan Overholt, who’s standing in for Spencer. They kick off the news portion of the episode talking about Reddit and how it has blocked Bing Search. Microsoft has confirmed this news and is respecting Reddit’s decision, but the plot thickens when Reddit’s CEO speaks out. This leads them to another article that talks about how the traditionally mutually beneficial...

Brian Nagele has had a lot of success building online businesses, but nothing could have prepared him for what he has been able to achieve on Facebook. You can join Brian's Social Growth Mastery to learn how his exact Facebook strategies here: https://www.nichepursuits.com/socialgrowthmastery After his niche sites were hit by Google's Helpful Content Update, he fully understood the importance of diversifying his traffic, and he turned to Facebook. He started building Facebook pages, and...

Welcome to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their thoughts on the latest news in SEO, Google and AI; talk about their side hustles; and share some funny and weird niche sites. They kick things off by talking about the SearchGPT announcement. Spencer talks about how the tool looks like it will work and whether it will include links to sources. They reference an article on Wired and talk about how SearchGPT’s initial search functionality would...

What do you do when you can’t find a shirt that fits right? Well, if you’re Tanya Zhang, you launch a business. Tanya and her partner Wesley identified a gap in the market: a lack of nice-fitting dress shirts for slim men. So, in 2018, they launched a very niche business called Nimble Made. In this interview, she talks about how she validated the idea and spread the word initially about the company. She shares details on finding the right supplier, identifying the company’s core...

Welcome back everybody, to another episode of the Niche Pursuits News Podcast!  This week Jared and guest host Colin Ma tackle the most recent news in the SEO world affecting creators and entrepreneurs, they inspire with their successful side hustles, and they highlight some unique ideas being used by some weird niche sites. The first item up for discussion is that Brandon Saltamacchia, the owner of Retro Dodo, whose website was crushed in the Helpful Content Update and he has been very...

According to financial blogger Sammie Ellard-King, Instagram is one of the biggest opportunities right now because of the way the platform allows for exposure and brand awareness. In fact, he has developed several strategies that are allowing for the exponential growth of his brand, Up The Gains, on that platform. Last month, Sammie earned $40k from Instagram alone. In this interview, he offers a close-up look at some of the strategies he’s using, which can be applied to Instagram...

This week’s Niche Pursuits News Podcast features Jared and guest host Morgan Overholt, who dive directly into the latest news stories, share their side hustles, and talk all about some weird niche sites. The first thing they dig into is news that AI Overviews is only appearing for 7% of queries. Jared shares a helpful summary of how this Google feature has evolved over time, and he and Morgan share their opinions. How big has the decline been? What was their personal experience with...

Mo Mullah is an entrepreneur with an impressive track record.  Back in the day, he was orchestrating 6-figure exits and bringing home up to $75k per month from email marketing campaigns.  In the middle of it all, he started his own agency, Niche Website Management. After the HCU, like many others, Mo decided he didn’t want to be a slave to Google, so he started testing out strategies on alternative platforms. Today he’s killing it on Pinterest. In this interview, he shares...

Welcome back to another episode of the Niche Pursuits News podcast! As always, Spencer and Jared break down the latest news about Google, SEO, AI, and beyond for listeners. They kick things off this week by diving into a zero-click search study by Rand Fishkin on SparkToro, talking about where clicks go and the difference in what happens after someone in America clicks vs. someone in Europe. After the spam update finished rolling out at the end of last week, someone reported...

Seth Williams is an entrepreneur with a passion for land investing. After he got a few years of experience under his belt, he decided the time had come to share his expertise, so he created his website, REtipster. He went on to create some digital products, including a course, to diversify his income. He peaked at $60k in one month, but he normally brings home $20k-30k a month. In this interview, he talks about building his brand and creating his course and podcast, but perhaps...

Welcome back to the latest episode of the Niche Pursuits News Podcast, where Spencer and Jared share everything that's happened related to Google, SEO, and publishers in the last week. Spencer and Jared kick off the episode talking about the Google Spam Update, which has concluded after a week. They share the chatter on Twitter, where people are seeing positive results and upticks in traffic.  What do Spencer and Jared think is going on? Moving along, the conversation shifts to AI...

This week, Jared interviews local newsletter expert Ryan Sneddon, who shares a ton of great information.  He shares the strategy he used to get his newsletter, Naptown Scoop, off the ground and he offers a ton of valuable tips for anyone thinking about starting a business like this. He talks about everything from validating his idea and growing his subscribers to connecting with advertisers. Ryan’s goal at the moment is to reach $400k in revenue (he’s already surpassed $300k) and...

Welcome to another episode of the Niche Pursuits News Podcast!  This week, Spencer’s flying solo so we’ve got a shorter episode for you. It may be shorter, but it’s still packed with the news, some side hustle shenanigans, and a weird niche site. He starts by talking about Google’s 2024 Spam Update, which was just released on June 20th, and unsurprisingly, Google doesn’t offer a lot of information about the update, except that the rollout will take just 1 week. What implications...

Andy Skraga, also known as The Facebook Traffic Guy, has had massive success driving traffic to his websites.   He currently manages 9 Facebook pages and 5 websites, driving millions in traffic to those sites. In this interview, he shares a ton of strategies, offers advice on how to get started, and explains his exact approach to getting page likes, creating content, going viral, and much more. His interest was originally inspired by a site called ViralNova. All in all,...

Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast! As always, Spencer and Jared offer a quick overview of the most important news items affecting content creators, publishers, SEOs and entrepreneurs. On this week’s podcast, they decide to lead with positivity, kicking things off with potentially good news for sites pummelled by the HCU.  Recent comments from Danny Sullivan and John Mueller suggest that sites may see a recovery with the next core...

What do you do when the job market looks bleak and you’re tired of waiting tables? You move to China! Well, that’s what Robert Schrader did. He set off on a giant adventure that would eventually lead him to create 4 successful websites earning more than $10k per month. After being in the business for 15 years, Robert has a wealth of experience to draw on and offers a unique perspective. In this interview, he shares his blogging strategies and philosophies, some clever monetization...

Welcome back to another episode of the Niche Pursuits News Podcast! This week, like every week, Spencer and Jared dive deep into the latest news affecting SEOs, publishers, and entrepreneurs relating to Google, AI, and beyond. The call kicked off with AI Overviews and a letter from Google’s VP/Head of Search, Liz Reid, in response to pushback from the public about the crazy answers users have been finding. In the last few weeks, the amount of queries for which AI Overviews has...

Chris Panteli takes us into the fast-paced world of linkbuilding in this interview packed with tons of actionable tips. Chris, who runs the agency Linkifi, is on the front lines and shares a wealth of knowledge that nobody looking to build a brand should miss. In this interview, Chris brings us up to speed on everything new in the linkbuilding world and covers a range of topics, from new platforms and what journalists want to winning strategies for 2024 and beyond. Links &...

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their interpretation of the most recent events in the SEO, content creation, and online marketing space. It’s been a big week with a massive leak coming out of Google, so get ready for a jam-packed episode where Spencer and Jared break it all down. They kick things off by giving a bit of the backstory behind the leak and the scope of the leak before diving into the details of...

What does it take to build a million-dollar business? Just ask Dawson Botsford, the developer behind Earnifi. Dawson is a crypto entrepreneur who leveraged a unique opportunity in the space and turned it into a highly profitable company. He built it in a day, started out with no following, and used some counterintuitive strategies to grow his audience. In this fascinating interview, Dawson tells the story behind building his business, “an overnight success 10 years in the making.”  ...

Welcome back, everybody, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared bring you the most important headlines in the SEO space. Spencer wastes no time this week and dives headfirst into an important video published on The Verge.  Google and Alphabet CEO Sundar Pichai is interviewed by Nilay Patel, and he asks him some very direct, hard-hitting questions and comments, including ones about the future of niche sites. He also asks him directly about...

Blair Williams is an experienced developer who has been in the membership site game for well over a decade, so he knows his way around the space.  Back in the day, he looked at existing membership plugins and was unimpressed, so he decided to scratch his own itch and create his own. He called it MemberPress. As of today, his plugin has generated more than a billion dollars in revenue for his customers, of which there are thousands. Over the years, he has built it up to become one...

Welcome, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer an overview of the week in news related to SEO, AI, and Google. As is usually the case, this was a news-heavy week, especially in terms of AI.  They kicked the episode off by talking about Google’s O/I event, where the company revealed everything it has been working on, much of it revolving around AI. The biggest announcement was that SGE has now been renamed AI Overviews, which...