This week, SEO expert Brie Moreau doesn’t share his business results but, rather, the results of an incredibly in-depth study he did analyzing 260k search results to find an answer to a major question: what does Google want exactly? Using SurferSEO data and a data scientist, he and his team set out to use a data-driven approach to understanding how Google evaluates content and they were able to draw many interesting conclusions, which he shares in this episode.    He talks about a wide range of topics, from the most important thing you can focus on right now to rank better to the advantages the “little guys” can have over authority sites. The first half of the podcast is about the findings and the details of his research while the second half includes actionable recommendations. Don't miss this interview if you want a fresh perspective on SEO, content creation, and ranking in the SERPs. Links & Resources Brie's study - https://www.searchenginejournal.com/search-results-analyzed-how-google-evaluates-content/518998 His SEO agency - https://wldm.io/ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative