Welcome back to Part 2 of Nick's discussion of the Winning Facebook Ad Testing Process! Following on from the introduction in Part 1, now we dive deeper into an important aspect of ad testing: your hooks. Nick explains why testing different hooks via audience traffic is so vital to your ad campaigns and will save you time and money. Testing hooks and headlines allows you to scrap the ads that aren't working and progress with effective ads that have been proven to engage your target audience.  Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!