One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend. In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get...

Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results.  Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with...

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads. Thanks for listening! To join our Lets Run...

Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising.  In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often,...

You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this? In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that...

You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is.  In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a great product but their ad is not getting clickthroughs. He discusses some of the different things they have...

Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out.  In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how...

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from...

Want to follow along? You can find the video version of this podcast on YouTube:  https://youtu.be/nhvtXLOpcg4 Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads? In today's episode, Nick takes us through how to use ChatGPT as well as Suggested Text...

Want to follow along with the episode? Check this episode out on YouTube: https://youtu.be/ssL7z4-Sagg Black Friday may seem a long way away but, with all the things you need to consider in order to make your campaign a success, there is no time to waste. Black Friday always sees an increase in the cost of advertising so it is more important than ever to ensure you are best equipped to deal with the Black Friday rush. In this episode, Nick is joined by James to talk all about Black Friday,...

Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxE In this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can be shown on a variety of platforms and in numerous placements, it can result in some problems where your ads...

Want to follow along with the video? You can find the link to Nick's YouTube video here: https://youtu.be/MNs48wwEKJY In today's episode, Nick gives a quick tutorial on a new way you can make sure your ads are hitting the feeds of your target audience using Facebook Multi-Advertiser Ads. For some, these may be selected by default but make sure that you use them as they can be invaluable when trying to promote your product or service. Using these ads will allow Facebook to create...

Want to follow along on YouTube? Here's the link to Nick's YouTube channel: https://www.youtube.com/watch?v=ToUjD3w0Qr0 Are you still sending potential customers from your Facebook Ads to a landing page? Here's why you could be missing out on lots of quality leads by not using Facebook Lead Forms. In today's episode, Nick sits down to discuss why you should be using on-Facebook Lead Forms for your ads and takes you through a step-by-step guide on how to set these up, including the new...

If you're looking for a way to boost the success of your TikTok or Reels videos, this episode is for you. On this episode of Let's Run Facebook Ads: The Podcast, Nick gives a really easy strategy you can implement, using a case study from a client that has been performing well. He explains how, in this campaign, keeping it simple without even using copy for your ad, is actually the best way to see great results from your creative. This method can be used by any business of any size and is a...

Do you want to start build Facebook Ads but are worried about making mistakes? Have you tried to create a campaign but found it too confusing? This episode will be exactly what you are looking for. In today's podcast, Nick will discuss tailored campaigns within Facebook Ads Manager. This is a great way for beginners to set up ads with optimal settings already enabled so you can set up your ad campaign without any headaches. Nick will take you through a step-by-step guide on how to do this,...

If you are running a lead gen campaign, using in-app forms through Facebook can be hugely beneficial in generating more leads. However, what if someone wants to share this ad? This is traditionally not possible as the new user will not be able to become a new lead. But, do not worry. Today you'll learn how to solve this. In this episode of Let's Run Facebook Ads, Nick sits down to discuss the advantages of using lead forms as well as a step-by-step guide on how to fix this frustrating...

Welcome back to Lets Run Facebook Ads: The Podcast. This episode is Part 4 of Nick's deep dive into building a winning ad campaign that you can use for your business.  In this one, Nick is moving into phase 2 of the ad testing strategy: moving into a sales campaign. While this may be daunting for some, Nick explains why you needn't worry. Following this process along, you will have already have tried and tested hooks and headlines. Now that you have these, you can start testing out your...

In today's episode, Nick continues with his breakdown of how to create a winning Facebook Ad Testing Process with a step-by-step guide. In Part 3, Nick shows you how to create the perfect headline. Nick takes you through the process of setting up your ad sets with different headlines to test and best practice to ensure your headlines are eye-catching and enticing for your target audience. Also, Nick details the importance of keeping a record of your best-performing hooks and headlines which...

In this very special episode 100 of the podcast, Nick is joined by special guest James Urquhart to look back on the last 100 episodes of the Let's Run Facebook Ads Podcast. In this episode, Nick and James discuss how advertising products has changed since the podcast started, memorable moments from the last 100 episodes as well as standout individuals they have met. Finally, they also speculate on the future of Facebook advertising and how the landscape may change in the years to...

Welcome back to Part 2 of Nick's discussion of the Winning Facebook Ad Testing Process! Following on from the introduction in Part 1, now we dive deeper into an important aspect of ad testing: your hooks. Nick explains why testing different hooks via audience traffic is so vital to your ad campaigns and will save you time and money. Testing hooks and headlines allows you to scrap the ads that aren't working and progress with effective ads that have been proven to engage your target...

Testing your ads is so important if you want to create a successful campaign. But what is the best way to do this? Keep listening to find out! Over the next few episodes, Nick will run through a full testing phase for your Facebook ads, step-by-step, that you can implement for your own business. In this first part, Nick will discuss why this testing phase is essential before starting your ad campaign and how the testing process used for large-scale clients can also be applied successfully to...

Are you struggling with your retargeting? Finding it difficult to get that all-important traffic? Then listen up! In this episode, Nick explains some common mistakes with your sales funnel  and changes you can implement in your campaigns to ensure that your future retargeting efforts will be set up for success. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with...

Struggling to get your Facebook Ads to perform? You could be making some common mistakes with your website that mean you are missing out on those all important sales. In this episode, Nick explains how it could be your website, not your ads, contributing to poor conversions with examples from a small business case study. Nick outlines how some simple changes to your website can improve user experience and, in turn, lead to more purchases when you run ads on Facebook. Thanks for listening!...

If you aren’t currently using Facebook to retarget your potential customers or getting the results you expected, then listen to these tips before setting up your next campaign! In this episode Nick outlines why retargeting should always be part of your Facebook Ad strategy, alongside how to set the perfect campaign to ensure you get the best results and highest quality leads. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here:...