Send us a textIn this episode, we dive into how a simple Facebook ads tweak slashed lead costs by two-thirds for a small business. Learn how using UGC video and text overlays can boost ad performance, increase leads, and supercharge your sales funnel. Perfect for digital marketers!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddingto...

Send us a textIn this episode, we dive into the world of Facebook audience targeting and how the game has changed in digital marketing. With AI-driven algorithms, it's no longer just about pinpointing interest groups—it's about crafting powerful, high-converting ad creatives that drive results. Learn how to adapt your Facebook Ads strategy by leveraging broad targeting, optimizing your creative content, and using keywords effectively to help platforms like Meta and TikTok place your ads in fr...

Send us a textIn this episode, we explore the challenges and strategies around running successful Facebook ads. Learn how to craft powerful hooks, use text overlays effectively, and optimise your ad performance to stay ahead. If you're managing Facebook ads and looking to improve your results, this episode offers actionable tips to elevate your paid social strategy.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsociala...

Send us a textIn this episode, we dive deep into the world of audience targeting for Meta ads. From the confusion around whether to go broad, use interest groups, or trust Meta’s Advantage Plus, this episode explores real-world examples of what works and what doesn’t. You'll hear insights from two ad campaigns—one that thrived with old-school stacked interest groups and another that found success with unexpected audience choices. Whether you're new to advertising or a seasoned pro, this episo...

Send us a textIn today's episode, Nick is joined by friend and business partner James to discuss some new updates that have hit Facebook Ads Manager. These new options are worth testing out on your ad campaigns across Meta, especially if you sell high-ticket items. They also ad placements, mobile vs desktop and the launch of 'Dr Nick'.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to ke...

Send us a textAre you struggling managing your comments? Rupert is here to help hide negative comments and uses AI to help create responses. Try Rupert FREE for 14 days by visiting Rupert.digital and use code 'nickb'.We've been pushing the importance of keeping users on platform using Facebook lead forms for months now. But, is this now changing? Are these lead forms accurate and are they the best thing for your business?In today's episode, Nick talks all about this and brings in some example...

Send us a textAre you struggling managing your comments? Rupert is here to help hide negative comments and uses AI to help create responses. Try Rupert FREE for 14 days by visiting Rupert.digital and use code 'nickb'.Picture this: you've just created a perfect video and got a great headline ready for your new campaign. But, after just a few days, the CPAs go up and you're left scratching your head. Why is my creative fatiguing? And how much creative do I actually need for my campaigns? I...

Send us a Text Message.Facebook as a platform is changing constantly, even more so recently. Every week there seems to be new changes which can make it hard to know what to do and what not to do. One of the recent changes is the move away from Dynamic Creative towards Flexible Ads. This might be a bit confusing for some so Nick is here today to talk about it. He discusses what Dynamic Creative is, what's changed and what to do now if you want to use this style of ad in your campaigns.Thanks f...

Send us a Text Message.Today on the podcast, Nick is joined by Greg Landon (Head of Marketing at Leadoo) and this episode they are discussing conversions. Leadoo specialise in improving website conversions not traffic and how more personalised, streamlined experiences on sites can boost your conversions massively. They talk about what Leadoo do, how it works and some of the tactics Leadoo use that you can use on your site and in your ads to improve the way your campaigns perform. Thanks ...

Send us a Text Message.Many business owners will look to an agency once they feel they have reached a ceiling in what they can achieve alone. However, many may not be as ready for an agency partnership as they think they are and, as a result, they can be met with large fees and disappointment. This is where 'The Ads Clinic' comes in - serving as a stepping stone between businesses and taking their sales to the next level. In today's episode, Nick, James and Michael discuss what 'The Ads ...

Send us a Text Message.In today's episode, Nick and James sit down to discuss how best to scale your Meta Ads. While this may sound straight forward, many people can run into issues such as creative fatigue and diminishing results. This can be quite frustrating, confusing and lead to people abandoning their campaigns unnecessarily. For this one, we discuss how to avoid this, strategies to deploy and best practice when building and running your ad campaigns across Meta. Thanks for listeni...

Send us a Text Message.You might have the perfect content and copy going out to the right audience but, for some reason, your ad will still fail to convert customers. Why does this happen? And what can we do about it?In today's episode, Nick is joined by business partner James to discuss a recent problem a client was having with their funnel and what us as marketers can learn from it. They talk about why this issue can arise, Click Funnels and the ways to combat this in your own...

If you've been running Facebook Ads recently, you may have seen the 'Advantage Plus' section in your Ads Manager. This can seem quite complicated at first with lots of different elements. But should you enable these? Will it help or hinder your campaigns?In today's episode, Nick breaks down what Advantage Plus is, why you may want to use it and what each aspect actually does to your ad. He also discusses how Advantage Plus has worked on some of the client accounts he works on and what to bear...

A few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from clients, Nick is back to update his advice. In today's episode, Nick walks us through what multi-advertiser ads are, the problems that seem to be arising for some when using them and why he believes you should be cautious when enabling them on your campaigns in the future.&n...

Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you!In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways you can run your ads such as using interest-based audiences.Many people are being caught out and confused by ...

Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it. In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may have stopped converting for you and some of the things you can do about. These tips will hopefully help you if you run into these problems of ad fatigue and allow you to get your campaign back on tra...

One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend. In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get...

Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results.  Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with...

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads. Thanks for listening! To join our Lets Run...

Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising.  In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often,...

You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this? In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that...

You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is.  In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a great product but their ad is not getting clickthroughs. He discusses some of the different things they have...

Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out.  In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how...

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from...