Want to follow along? You can find the video version of this podcast on YouTube:  https://youtu.be/nhvtXLOpcg4 Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads? In today's episode, Nick takes us through how to use ChatGPT as well as Suggested Text...

Want to follow along with the episode? Check this episode out on YouTube: https://youtu.be/ssL7z4-Sagg Black Friday may seem a long way away but, with all the things you need to consider in order to make your campaign a success, there is no time to waste. Black Friday always sees an increase in the cost of advertising so it is more important than ever to ensure you are best equipped to deal with the Black Friday rush. In this episode, Nick is joined by James to talk all about Black Friday,...

Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxE In this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can be shown on a variety of platforms and in numerous placements, it can result in some problems where your ads...

Want to follow along with the video? You can find the link to Nick's YouTube video here: https://youtu.be/MNs48wwEKJY In today's episode, Nick gives a quick tutorial on a new way you can make sure your ads are hitting the feeds of your target audience using Facebook Multi-Advertiser Ads. For some, these may be selected by default but make sure that you use them as they can be invaluable when trying to promote your product or service. Using these ads will allow Facebook to create...

Want to follow along on YouTube? Here's the link to Nick's YouTube channel: https://www.youtube.com/watch?v=ToUjD3w0Qr0 Are you still sending potential customers from your Facebook Ads to a landing page? Here's why you could be missing out on lots of quality leads by not using Facebook Lead Forms. In today's episode, Nick sits down to discuss why you should be using on-Facebook Lead Forms for your ads and takes you through a step-by-step guide on how to set these up, including the new...

If you're looking for a way to boost the success of your TikTok or Reels videos, this episode is for you. On this episode of Let's Run Facebook Ads: The Podcast, Nick gives a really easy strategy you can implement, using a case study from a client that has been performing well. He explains how, in this campaign, keeping it simple without even using copy for your ad, is actually the best way to see great results from your creative. This method can be used by any business of any size and is a...

Do you want to start build Facebook Ads but are worried about making mistakes? Have you tried to create a campaign but found it too confusing? This episode will be exactly what you are looking for. In today's podcast, Nick will discuss tailored campaigns within Facebook Ads Manager. This is a great way for beginners to set up ads with optimal settings already enabled so you can set up your ad campaign without any headaches. Nick will take you through a step-by-step guide on how to do this,...

If you are running a lead gen campaign, using in-app forms through Facebook can be hugely beneficial in generating more leads. However, what if someone wants to share this ad? This is traditionally not possible as the new user will not be able to become a new lead. But, do not worry. Today you'll learn how to solve this. In this episode of Let's Run Facebook Ads, Nick sits down to discuss the advantages of using lead forms as well as a step-by-step guide on how to fix this frustrating...

Welcome back to Lets Run Facebook Ads: The Podcast. This episode is Part 4 of Nick's deep dive into building a winning ad campaign that you can use for your business.  In this one, Nick is moving into phase 2 of the ad testing strategy: moving into a sales campaign. While this may be daunting for some, Nick explains why you needn't worry. Following this process along, you will have already have tried and tested hooks and headlines. Now that you have these, you can start testing out your...

In today's episode, Nick continues with his breakdown of how to create a winning Facebook Ad Testing Process with a step-by-step guide. In Part 3, Nick shows you how to create the perfect headline. Nick takes you through the process of setting up your ad sets with different headlines to test and best practice to ensure your headlines are eye-catching and enticing for your target audience. Also, Nick details the importance of keeping a record of your best-performing hooks and headlines which...

In this very special episode 100 of the podcast, Nick is joined by special guest James Urquhart to look back on the last 100 episodes of the Let's Run Facebook Ads Podcast. In this episode, Nick and James discuss how advertising products has changed since the podcast started, memorable moments from the last 100 episodes as well as standout individuals they have met. Finally, they also speculate on the future of Facebook advertising and how the landscape may change in the years to...

Welcome back to Part 2 of Nick's discussion of the Winning Facebook Ad Testing Process! Following on from the introduction in Part 1, now we dive deeper into an important aspect of ad testing: your hooks. Nick explains why testing different hooks via audience traffic is so vital to your ad campaigns and will save you time and money. Testing hooks and headlines allows you to scrap the ads that aren't working and progress with effective ads that have been proven to engage your target...

Testing your ads is so important if you want to create a successful campaign. But what is the best way to do this? Keep listening to find out! Over the next few episodes, Nick will run through a full testing phase for your Facebook ads, step-by-step, that you can implement for your own business. In this first part, Nick will discuss why this testing phase is essential before starting your ad campaign and how the testing process used for large-scale clients can also be applied successfully to...

Are you struggling with your retargeting? Finding it difficult to get that all-important traffic? Then listen up! In this episode, Nick explains some common mistakes with your sales funnel  and changes you can implement in your campaigns to ensure that your future retargeting efforts will be set up for success. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with...

Struggling to get your Facebook Ads to perform? You could be making some common mistakes with your website that mean you are missing out on those all important sales. In this episode, Nick explains how it could be your website, not your ads, contributing to poor conversions with examples from a small business case study. Nick outlines how some simple changes to your website can improve user experience and, in turn, lead to more purchases when you run ads on Facebook. Thanks for listening!...

If you aren’t currently using Facebook to retarget your potential customers or getting the results you expected, then listen to these tips before setting up your next campaign! In this episode Nick outlines why retargeting should always be part of your Facebook Ad strategy, alongside how to set the perfect campaign to ensure you get the best results and highest quality leads. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here:...

Do you want to stop your website being targeted and vulnerable to data scammers? Listen up to learn how. In Episode 97, Nick outlines how to ensure your Meta pixel data is protected using an allow list through Facebook Business Manager. It’s a quick process that is easy to set up and will make sure that no fraudulent companies can use your company data for their own gains. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here:...

Do you want to test different audiences for your Facebook Ads but don't know where to start? Carry on listening… In this podcast episode Nick explains how to create and test audiences quickly and simply. This is the perfect step-by-step guide for anyone starting out with Facebook Ads, but also for those who are looking to re-energise their campaigns with new, better-quality leads or generate more e-commerce sales Thanks for listening! To join our Lets Run Facebook Ads Facebook group...

Want to find out how to set up a full funnel campaign in Facebook Ads Manager? Then carry on reading! In our latest podcast episode Nick explains, in detail, how to build the multiple Top of Funnel ads, followed by retargeting ads. Nick also tells you how to go about selecting the best objective suited to business goal, budget distribution and what creative and copy you should be using to get the best results right now! Don't waste anymore time getting average campaign results, listen now......

We're SO EXCITED to share 3 amazing new Facebook Ad updates happening this year because they will transform the way you create ads and review their performance! Listen now to find out more! If you're struggling to get the best out of your Facebook Ads and need a little bit of guidance, why not join our Ads Clinic?  Find out more here and access your free 30 minute session - www.theadsclinic.com Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here:...

📣CALLING ALL E-COMMERCE BUSINESSES📣 ...have you tried handing the reins over to Facebook and letting them decide which products to show to which customers, all from your product catalogue? If not, you NEED to listen to our most recent podcast episode. Today Nick dives into how to set up this ad, how to select your audience, how Facebook makes it happen and why you should give this a go for your next campaign; the results are NEXT LEVEL! Thanks for listening! To join our Lets Run Facebook...

YOU NEED TO TRY THIS👇🏻👇🏻👇🏻 After the iOS14 update Dynamic Product Ads (DPA) stopped working, however we are pleased to say that it's back working again... and we couldn't be happier!! But what is a DPA? It's an ad template that is personalised according to each individual customer. For example, if someone hits your website and adds products to their basket but doesn't check out, they will be shown those products in their feed via the ad. Similarly, we like to target those people who have...

Want to know the ONLY 3 WAYS to promote your products or services?👇🏻👇🏻👇🏻 ⭐️ Have a celebrity or influencer endorsement ⭐ Ride off of a trend ⭐ ️Give a discount or offer Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Black Friday = Stress Are you feeling the stress of Black Friday, and don't know where to start with advertising? In our latest podcast Nick offers his advice on when to start Black Friday ads, are ads right for you during this period, what offers you could consider and the all important question... should the offer be for both new and existing customers?! Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads ...

Have you recently noticed that when building your Facebook Ads, under the Ad setup creative section, there is a feature called 'Multi-advertiser ads'?  This little box is something that you may have just skimmed over, but Nick is here to tell you why he doesn't think having this function switched on is going to be good any for your ad performance and sales! ❌ 🤔 What even are Multi-advertiser ads? Multi-advertiser ads are suppose to allow businesses to be discovered by people on Instagram who...